| Pleasure principles: A review of research on hedonic consumption JW Alba, EF Williams Journal of consumer psychology 23 (1), 2-18, 2013 | 971 | 2013 |
| Do people really believe they are above average? EF Williams, T Gilovich Journal of Experimental Social Psychology 44 (4), 1121-1128, 2008 | 170 | 2008 |
| Ethically deployed defaults: Transparency and consumer protection through disclosure and preference articulation M Steffel, EF Williams, R Pogacar Journal of Marketing Research 53 (5), 865-880, 2016 | 164 | 2016 |
| Passing the buck: Delegating choices to others to avoid responsibility and blame M Steffel, EF Williams, J Perrmann-Graham Organizational Behavior and Human Decision Processes 135, 32-44, 2016 | 105 | 2016 |
| Delegating decisions: Recruiting others to make choices we might regret M Steffel, EF Williams Journal of Consumer Research 44 (5), 1015-1032, 2018 | 94 | 2018 |
| Why certain gifts are great to give but not to get: A framework for understanding errors in gift giving J Galak, J Givi, EF Williams Current Directions in Psychological Science 25 (6), 380-385, 2016 | 94 | 2016 |
| The hobgoblin of consistency: algorithmic judgment strategies underlie inflated self-assessments of performance. EF Williams, D Dunning, J Kruger Journal of personality and social psychology 104 (6), 976, 2013 | 53 | 2013 |
| Conceptions of the self and others across time EF Williams, T Gilovich Personality and Social Psychology Bulletin 34 (8), 1037-1046, 2008 | 45 | 2008 |
| Being all that you can be: The weighting of potential in assessments of self and others EF Williams, T Gilovich, D Dunning Personality and Social Psychology Bulletin 38 (2), 143-154, 2012 | 44 | 2012 |
| The Valjean effect: Visceral states and cheating. EF Williams, D Pizarro, D Ariely, JD Weinberg Emotion 16 (6), 897, 2016 | 40 | 2016 |
| Double standards in the use of enhancing products by self and others EF Williams, M Steffel Journal of Consumer Research 41 (2), 506-525, 2014 | 39 | 2014 |
| The better-than-my-average effect: The relative impact of peak and average performances in assessments of the self and others EF Williams, T Gilovich Journal of Experimental Social Psychology 48 (2), 556-561, 2012 | 31 | 2012 |
| Does changing defaults save lives? Effects of presumed consent organ donation policies M Steffel, EF Williams, D Tannenbaum Behavioral Science & Policy 5 (1), 69-88, 2019 | 28 | 2019 |
| Forceful phantom firsts: Framing experiences as firsts amplifies their influence on judgment RA LeBoeuf, EF Williams, LA Brenner Journal of Marketing Research 51 (4), 420-432, 2014 | 26 | 2014 |
| Consumers value effort over ease when caring for close others X Garcia-Rada, M Steffel, EF Williams, MI Norton Journal of Consumer Research 48 (6), 970-990, 2022 | 18 | 2022 |
| Consistency just feels right: Procedural fluency increases confidence in performance. EF Williams, KE Duke, D Dunning Journal of Experimental Psychology: General 149 (12), 2395, 2020 | 13 | 2020 |
| Overly specific gift giving: Givers choose personalized but less-versatile and less-preferred gifts M Steffel, EF Williams, RA LeBoeuf ACR North American Advances, 2015 | 13 | 2015 |
| Sometimes it’s okay to give a blender: giver and recipient preferences for hedonic and utilitarian gifts E Williams, E Rosenzweig NA–Advances in Consumer Research 45, 112-16, 2017 | 9 | 2017 |
| Starting my diet tomorrow: Consumers believe they will have more control over the future than they did over the past EF Williams, RA LeBoeuf Manuscript submitted for publication, 2014 | 6* | 2014 |
| In goal pursuit, I think flexibility is the best choice for me but not for you SE Scott, EF Williams Journal of Marketing Research 60 (5), 1008-1026, 2023 | 5 | 2023 |
Mary SteffelAssistant Professor of Marketing, Northeastern University在 northeastern.edu 的电子邮件经过验证
