The determinants of satisfaction with e-banking FJ Liébana-Cabanillas, F Muñoz-Leiva, F Rejón-Guardia Industrial Management & Data Systems 113 (5), 8-8, 2013 | 237 | 2013 |
The acceptance of a personal learning environment based on Google apps: the role of subjective norms and social image F Rejón-Guardia, A Isabel, Polo-Peña, G Maraver-Tarifa Journal of Computing in Higher Education 32 (https://doi.org/10.1007/s12528 …, 2019 | 101 | 2019 |
Understanding the green buying behavior of younger Millennials from India and the United States: A structural equation modeling approach S Muralidharan, F Rejón-Guardia, F Xue Journal of International Consumer Marketing 28 (1), 54-72, 2016 | 100 | 2016 |
Engagement in sports virtual brand communities M Alonso-Dos-Santos, F Rejón-Guardia, CP Campos, F Calabuig-Moreno, ... Journal of Business Research, 2018 | 94 | 2018 |
Online Advertising Intrusiveness and Consumer's Avoidance Behaviours F Rejón-Guardia, F Martínez-López Chapter from book: The concept of flow in online consumer behavior, 565-686, 2014 | 70 | 2014 |
“Showrooming” in Consumer Electronics Retailing: An Empirical Study F Rejón-Guardia, C Luna-Nevare Journal of Internet Commerce 6 (3), 22-43, 2017 | 69 | 2017 |
Influence of the virtual brand community in sports sponsorship M Alonso Dos Santos, F Calabuig Moreno, F Rejón Guardia, ... Psychology & Marketing 33 (12), 1091-1097, 2016 | 50 | 2016 |
Motivation-based behaviour and latent class segmentation of cycling tourists: A study of the Balearic Islands F Rejón-Guardia, MA García-Sastre, M Alemany-Hormaeche Tourism Economics 4 (2), 204-217, 2017 | 33 | 2017 |
Tourism students’ Attitudes Toward Statistics M Cladera, F Rejón-Guardia, GÀ Vich-i-Martorell, C Juaneda Journal of Hospitality, Leisure, Sport & Tourism Education 24, 202-210, 2019 | 31 | 2019 |
Consumers’ psychological outcomes linked to the use of an online store’s recommendation system FJ Martínez-López, I Esteban-Millat, A Argila, F Rejón-Guardia Internet Research 25 (4), 562-588, 2015 | 31 | 2015 |
Ibiza dances to the rhythm of pedals: The motivations of mountain biking tourists competing in sporting events F Rejón-Guardia, M Alemany-Hormaeche, MA García-Sastre Tourism Management Perspectives 36, 1-14, 2020 | 27 | 2020 |
Sponsorship image transfer theory in virtual brand communities M Alonso-Dos-Santos, F Rejón-Guardia, F Calabuig-Moreno Industrial Management & Data Systems, 2018 | 25 | 2018 |
The acceptance of microblogging in the learning process - The µbam Model F Rejón-Guardia, J Sánchez-Fernández, F Muñoz-Leiva Journal of Technology and Science Education 3 (1), on-line, 2013 | 22 | 2013 |
Virtual reality in tourism: centennials acceptance F Rejón-Guardia, MA García-Sastre, F Orfila-Sintes, JB Garau-Vadell Tourism Analysis 25 (2-3), 335-344, 2020 | 18 | 2020 |
Gender as a moderating element of customer satisfaction with electronic banking? An empirical study F Liebana-Cabanillas, M Martínez-Fiestas, F Rejón-Guardia, ... The International Journal of Management Science and Information Technology …, 2012 | 16 | 2012 |
Handbook of research on business social networking: Organizational, managerial, and technological dimensions: Organizational, managerial, and technological dimensions MM Cruz-Cunha IGI global, 2011 | 14 | 2011 |
Exploring the antecedents of customers’ willingness to use service robots in restaurants S Molinillo, F Rejón-Guardia, R Anaya-Sánchez Service Business, 1-27, 2023 | 13 | 2023 |
An integrated review of the efficacy of Internet advertising: Concrete approaches to the banner ad format and the context of social networks F Rejón-Guardia, FJ Martínez-López Handbook of strategic e-business management, 523-564, 2014 | 11 | 2014 |
Impact of perceived value on intention to use voice assistants: The moderating effects of personal innovativeness and experience F Molinillo, S., Rejón-Guardia, F., Anaya-Sánchez, R., Liébana-Cabanillas Psychology & Marketing, 1-19, 2023 | 10* | 2023 |
The pervasive influence of electronic word of mouth (eWOM) on today’s social consumer F Rejón-Guardia, FJ Martínez-López Handbook of strategic e-business management, 821-839, 2014 | 10 | 2014 |