| Global online entrepreneurship and the impact of innovation on brands I Krom EMAJ: Emerging Markets Journal 5 (2), 90-101, 2015 | 24 | 2015 |
| İşlevsel ve sembolik konumlandırmanın marka sadakatine yansımaları İ Krom PQDT-Global, 2013 | 7 | 2013 |
| Celebrity Endorsement Strategy Uses And Popular Culture:‘A Fidgety Coca-Cola’Ad İ Krom Erciyes İletişim Dergisi 10 (2), 609-629, 2023 | 4 | 2023 |
| Postmodern Branding Experience of Cultural Omnivores: Zorlu Center Case I Krom, E Guzel Akademik Bakış Açısı Dergisi, 780-802, 2006 | 4 | 2006 |
| Sanat/cinsiyet: sanat tarihi ve feminist eleştiri K İpek The Journal of Academic Social Science Studies 8 (29), 125-137, 2019 | 3 | 2019 |
| Changes in Lifestyle Advertising During and After COVID-19 Pandemic Period İ Krom, MS Tam Galatasaray Üniversitesi İletişim Dergisi, 187-212, 2022 | 1 | 2022 |
| Handbook of Research on Global Perspectives on International Advertising I Krom IGI Global, 2022 | 1 | 2022 |
| The Brand Image Perception of Indirect Comparative Advertisements: Lipton Ice Tea “Don’t Choose the Easy Way” Ad Case İ Krom, MS Tam İletişim Kuram ve Araştırma Dergisi, 160-174, 2024 | | 2024 |
| The Use of Celebrity Endorsement Strategy and American Impact in Japanese Advertising: The Case of American Celebrities I Krom Handbook of Research on Global Perspectives on International Advertising …, 2022 | | 2022 |
| Viral Reklamcılık: Pazarlama Perspektifinden Bir Yaklaşım S Ene, S Bazarcı, S Tunalı Butgel, EP Güregen, SA Kara, G Sunal Kızıl, ... | | 2021 |
| Reklam ve Algı Yönetimi: Toplumbilimsel Analiz Çerçevesinde 2019 Yılında Türkiye’de En Çok Hatırlanan Reklamlar I Krom Reklam Perspektifleri 1, 175-204, 2020 | | 2020 |
| Experiential Marketing and Online Consumer Engagement That Carry Your Brand to the Future: Legoland Case I Krom New Trends in Management Studies 1, 149-163, 2019 | | 2019 |
| CONGRESS BOOK CON SOCIAL, CTO ADRIATIC | | 2017 |
| Smart Technology Applications In Contemporary Shopping Malls İ Krom AJIT-e: Academic Journal of Information Technology 1 (1), 1-10, 2010 | | 2010 |
