| Upravljanje proizvodom, kreiranje marke i dizajn S Rocco Visoka poslovna škola Zagreb, Zagreb, 2015 | 49 | 2015 |
| The structure of design orientation and its relationship with market orientation S Rocco, A Selinšek Naše gospodarstvo/Our economy 65 (3), 50-62, 2019 | 9 | 2019 |
| Design orientation as a source of sustainable company performance A Selinšek, S Rocco, B Milfelner International journal of sustainable economy 13 (1), 87-106, 2021 | 8 | 2021 |
| The conceptual framework for integrating market and design orientation within marketing S Rocco, A Pisnik Economic and Social Development: Book of Proceedings, 516, 2016 | 7 | 2016 |
| CREATIVE DESIGN THINKING AS A MANAGERIAL APPROACH R Sanja Communication Management Forum 2015, www.commforum.hr 1 (1), 334-348, 2015 | 6* | 2015 |
| Innovation by design: Bringing design into the focus of SMEs S Rocco, M Hodak Proceedings e-book, 23th CROMAR Congress Marketing in a Dynamic Environment …, 2013 | 6 | 2013 |
| Identity and branding of EU Cities-investigating attitudes of Croatian students L Lulic, S Rocco, K Bartulovic Economic and Social Development: Book of Proceedings, 224, 2016 | 4 | 2016 |
| Focusing On Customer: Relationships Between Design and Market Orientation S Rocco, A Pisnik International Journal of Innovation and Economic Development 2 (4), 7-16, 2016 | 4 | 2016 |
| Grafički standardi u funkciji marketinga S Rocco Tržište= Market: časopis za tržišnu teoriju i praksu 15, 9-18, 2003 | 4 | 2003 |
| Developing a conceptual model of relationship between market orientation and design orientation S Rocco, A Pisnik 5th EMAC Regional Conference, University of Economics in Katowice, Poland …, 2014 | 3 | 2014 |
| The (Positive) Design Environment as a Prerequisite of Design Orientation S Rocco South East European Journal of Economics and Business 16 (2), 17-42, 2021 | 2 | 2021 |
| The difference of managerial approach in more or less design-oriented companies S Rocco, A Selinšek Management: Journal of Contemporary Management Issues 25 (1), 193-213, 2020 | 2 | 2020 |
| Teaching Design and Design Skills in Business Educational Institutions in the Republic of Croatia S Rocco, M Hodak priopćenje na međunarodnom znanstvenom skupu, Zbornik radova, Marketing …, 2008 | 2 | 2008 |
| GENDRE-ORIENTED PACKAGE DESIGN: THE NEED OR A (MARKETING) TREND? I Pita, S Rocco Economic and Social Development: Book of Proceedings, 128-136, 2022 | 1 | 2022 |
| The direct and indirect relationships between design orientation and market orientation S Rocco PQDT-Global, 2020 | 1 | 2020 |
| Managing Design: the Impact of Design Orientation on Market Success S Rocco, A Pisnik 7th REDETE Conference 2019 on the New Challenges Facing Transition Economies …, 2019 | 1 | 2019 |
| Communication by Design–(Mis) Understanding the Purpose S Rocco Communication management review 3 (01), 102-116, 2018 | 1 | 2018 |
| Design of the hotel tourism product in Croatia-research in the SME sector S Rocco, M Hodak MARKETING CHALLENGES, 141, 2012 | 1 | 2012 |
| The Role of Integrated Marketing Communication in Cluster Development Z Hodak Reconciling the Traditional and Contemporary, 315, 2009 | 1 | 2009 |
| Innovation as the Basis for Strategic Development of Small Entrepreneurship S Rocco, M Hodak International Innovation Conference for Co-operation Development (InCoDe …, 2008 | 1 | 2008 |
