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Elena Chatzopoulou
Elena Chatzopoulou
Ass. Professor of Marketing - Athens University of Economics & Business
在 aueb.gr 的电子邮件经过验证 - 首页
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引用次数
引用次数
年份
Under the influence of a blogger. The role of information seeking goals and issue involvement
G Balabanis, E Chatzopoulou
Psychology and Marketing 36 (4), 342-353, 2019
1162019
Millennials' evaluation of corporate social responsibility: The wants and needs of the largest and most ethical generation
E Chatzopoulou, A de Kiewiet
Journal of Consumer Behaviour, 2021
972021
Instagram and Body Image: Motivation to Conform to the ‘Instabod’ and Consequences on Young Male Wellbeing
E CHATZOPOULOU, R FILIERI, SA DOGRUYOL
Journal of Consumer Affairs, 2020
782020
A cultural approach to brand equity: the role of brand mianzi and brand popularity in China
R Filieri, Z Lin, S D’Antone, E Chatzopoulou
Journal of Brand Management 26, 376-394, 2019
682019
Perceptions of localness and authenticity regarding restaurant choice in tourism settings
H Skinner, E Chatzopoulou, M Gorton
Journal of travel and tourism Marketing 37 (2), 2020
542020
The Beneficial Health Effects of Vegetables and Wild Edible Greens: The Case of the Mediterranean Diet and Its Sustainability
E Chatzopoulou, M Carocho, F Di Gioia, SA Petropoulos
Applied Sciences 10, 2020
392020
Understanding Authentication Processes and the Role of Conventions: a consideration of Greek ethnic restaurants
E Chatzopoulou, M Gorton, sharron Kuznesof
Annals of tourism research, 2019
272019
Ethnic brand identity work: Responding to authenticity tensions through celebrity endorsement in brand digital self-presentation
E Chatzopoulou, K Navazhylava
Journal of Business Research 142, 974–987, 2022
122022
Consumers' willingness to pay for an animal welfare food label
M Gorton, CH Yeh, E Chatzopoulou, J White, B Tocco, C Hubbard, ...
ECOLOGICAL ECONOMICS 209, 2023
92023
A grounded theory of authenticity and quality constructions for ethnic restaurants: implications for effective marketing strategies
E Chatzopoulou
Newcastle University, 2018
32018
Improved Safety On-board Using Augmented Reality Technology as a Training Tool
D Frossinis, N Anaxagora, E Chatzopoulou
The Big Data-Driven Digital Economy: Artificial and Computational …, 2021
12021
Authenticity Goes Digital: a Big Data Analysis of the Influence of the Country of Origin and Authenticity Perceptions on TripAdvisor Ethnic Restaurant Reviews
E Chatzopoulou, N Travers
EasyChair, 2021
12021
Influencer-Kommunikation in sozialen Netzwerken
G Balabanis, E Chatzopoulou
Marketing 36 (4), 342-353, 2019
12019
Actors who make cross-national communication networks: the ethnic restaurants setting of word of mouth, authenticity and quality
E Chatzopoulou, R Filieri
47th EMAC, 2018
12018
Defining food authenticity: An efficient promotion for ethnic restaurants
E Chatzopoulou, M Gorton, S Kuznesof
EURAM 2016, 2016
12016
Qualitative data analysis: Using NVivo
E Chatzopoulou
Researching and Analysing Business, 146-164, 2024
2024
Ethnic Hospitality Marketing: Authenticity and Quality Constructions in the Greek Food Industry
E Chatzopoulou
https://www.routledge.com/Ethnic-Hospitality-Marketing-Authenticity-and …, 2023
2023
Food Authenticity
E Chatzopoulou
Encyclopedia of Tourism Management and Marketing, 269-272, 2022
2022
Taking (Odor) Notes: When Are Consumers Increasing Their Risk-Taking Behavior?
E Chatzopoulou, P Chrysochou, D Zympeloudi, P Mitkidis
2021 AMA Global Marketing SIG Conference, 13, 2021
2021
Qualitative Data Analysis: Using NVivo in “Research Methods in Business and Management: Theoretical and Practical Perspectives”
E Chatzopoulou
Taylor & Francis Group, 2021
2021
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