| Information technology and marketing: an important partnership for decades JP Graesch, S Hensel-Börner, J Henseler Industrial Management & Data Systems 121 (1), 123-157, 2021 | 92 | 2021 |
| Customer success management through alignment of marketing, sales and IT JP Graesch, S Hensel-Börner, J Henseler Industrial Marketing Management 120, 1-14, 2024 | 8 | 2024 |
| Digital Transformation in Sales and Marketing Departments: An Integrated Overview and Directions for Organizations and Further Research JP Graesch, S Hensel-Börner, J Henseler Sales Enablement als Fundament des Vertriebserfolgs: Innovative Ansätze aus …, 2022 | 3 | 2022 |
| Digital transformation of customer interactions: Aligning marketing, sales and IT JP Graesch | | 2023 |
| Alignment throughout the Customer Journey-Shaping the Marketing, Sales, IT interface JP Graesch, S Hensel-Börner, J Henseler AMA Winter Academic Conference 2023, 2023 | | 2023 |
| Erratum zu: Digital Transformation in Sales and Marketing Departments: An Integrated Overview and Directions for Organizations and Further Research JP Graesch, S Hensel-Börner, J Henseler Sales Enablement als Fundament des Vertriebserfolgs: Innovative Ansätze aus …, 2022 | | 2022 |
| The Data Provision and Decision Potential Dilemma: Four guiding principles are key elements to evolve the full datadecision potential within aviation JP Graesch, C Haude Controlling 34 (5), 69-71, 2022 | | 2022 |
Jörg HenselerProfessor, University of Twente, Enschede, NL; and NOVA IMS, Universidade Nova de Lisboa, PT在 utwente.nl 的电子邮件经过验证
Jörg HenselerProfessor, University of Twente, Enschede, NL; and NOVA IMS, Universidade Nova de Lisboa, PT在 utwente.nl 的电子邮件经过验证