| Conceptual Model Development for Celebrity Endorsement in Social Advertising: The Case of Source Credibility and Celebrity-Fan Relationship BS Gopal IUP Journal of Marketing Management, 2021 | 8 | 2021 |
| Impact of Celebrity Credibility in Social Advertising: A Systematic Review of Rahul Dravid’s Anti-tobacco Campaign Endorsement BS Gopal, N Elangovan PURUSHARTHA-A journal of Management, Ethics and Spirituality 14 (2), 134-149, 2021 | 1 | 2021 |
| Moonlighting conundrum : The Indian IT industry's troubled phase NR Aravamudhan, B S. Gopal Case Folio 23 (2), 64-73, 2023 | | 2023 |
| Book Review - From Ideas to Iconic Brands B S. Gopal IUP Journal of Brand Management 15 (No.4), 61-64, 2018 | | 2018 |
| ANTECEDENTS OF VISUAL MERCHANDIZING DECISIONS: AN EMPIRICAL EVIDENCE BS Gopal, R Gupta | | 2017 |
| Emerging Business Paradigm in BRIC countries B S. Gopal | | 2009 |
| Wal-Mart: Business Model Challenges and Global Expansion Pressures B S. Gopal | | 2009 |
| Coca-Cola in India: A Responsible Corporate Citizen? B S. Gopal, H Rao. R IUP Journal of Corporate Governance, 2008 | | 2008 |
| Corporate Involvement in Disaster Management B S. Gopal Disaster Management: Role of Corporate Sector, 2008 | | 2008 |
| The Maruti-Suzuki Partnership: Triumphs and Tribulations B S. Gopal India and Japan: Economic and Strategic Partnership, 2008 | | 2008 |
| Case Studies for Foreign Markets – An Anthology B S. Gopal | | 2008 |
| Understanding Permission Marketing B S. Gopal Global Management Review, 2007 | | 2007 |
| Cult Brands – In the Indian Context B S. Gopal The Making of Cult Brands, 2007 | | 2007 |
| Retailing to Women B S. Gopal Marketing for Women-An Introduction, 2006 | | 2006 |
| Managing Anger at Workplace B S. Gopal Anger Management, 0 | | |
