Green Marketing and Repurchase Intention: Stewardship of Green Advertisement, Brand Awareness, Brand Equity, Green Innovativeness, and Brand Innovativeness M Pancić, H Serdarušić, D Ćućić Sustainability 15 (16), 12534, 2023 | 16 | 2023 |
Business Intelligence (BI) in Firm Performance: Role of Big Data Analytics and Blockchain Technology M Pancić, D Ćućić, H Serdarušić Economies 11 (3), 99, 2023 | 9 | 2023 |
Brand valuation T Antic, L Antic, M Pancic Interdisciplinary Management Research 4, 199-214, 2008 | 9* | 2008 |
Branding Impact on the Economic Development of Cities and Counties-Example Branding City of Ilok M Medić, M Banožić, VS County, M Pancić Interdisciplinary Management Research VI, 152-161, 2010 | 8 | 2010 |
Osnove marketinga/Praktikum M Medić, M Pancić Osijek: Ekonomski fakultet u Osijeku, 2009 | 7 | 2009 |
Green Finance and Fintech Adoption Services among Croatian Online Users: How Digital Transformation and Digital Awareness Increase Banking Sustainability H Serdarušić, M Pancić, Ž Zavišić Economies 12 (3), 54, 2024 | 4 | 2024 |
The role of tourism in perception of the Croatian country brand in Hungary and Croatia V Gerdesics, M Pancić, B Orosdy Interdisciplinary Management Research X, 236, 2014 | 4* | 2014 |
Mark vs. Brand-Term and Controversies M Medić, I Medić, M Pancić Interdisciplinary Management Research 5, 147-54, 2009 | 4 | 2009 |
QUALITY MANAGEMENT IN THE FUNCTION OF PUBLIC TRANSPORT. M Medić, M Pancić, S Ilić Interdisciplinary Management Research 9, 2013 | 3 | 2013 |
SOCIAL MEDIA MARKETING AS PART OF INTEGRATED MARKETING COMMUNICATION IN CREATING A BRAND. M Medić, M Pancić, I Kelić Interdisciplinary Management Research 8, 2012 | 3 | 2012 |
GREEN AND DIGITAL TRANSITION IN THE FUNCTION OF GROWTH AND DEVELOPMENT OF CROATIA D Cucic, M Pancic, Z Zavisic Economic and Social Development: Book of Proceedings, 389-403, 2022 | 2 | 2022 |
Quality Measuring in the International Bus Transport Aimed at Increasing Competitive Advantage M Medić, M Pancić, S Ilić 34th Joint Scientific Symposium „Regional and International Competition–a …, 2013 | 2 | 2013 |
THE EVOLUTION OF DIGITAL MARKETING WITH PERSONAL FACTORS: MEASURING THE IMPACT OF DIGITAL ADVERTISING AND DIGITAL AWARENESS ON CONSUMER IMPULSIVE BEHAVIOR M Pancic, H Serdarusic, Z Zavisic Economic and Social Development (Book of Proceedings), 105th International …, 2023 | 1 | 2023 |
ROLE OF AI-POWERED CHATBOTS IN BUILDING CUSTOMER-BRAND RELATIONSHIPS: USING SEQUENTIAL EXPLANATORY RESEARCH DESIGN M Pancic Economic and Social Development: Book of Proceedings, 197-216, 2023 | 1 | 2023 |
Influence of mergers and acquisitions on the quality of service in bus transportation: Research after company acquisition S Ilić, M Pancić, I Kristek Ekonomski vjesnik/Econviews-Review of Contemporary Business …, 2019 | 1 | 2019 |
Role And Importance Of Implementation Of Quality Management In Bus Transportation S Ilić, M Pancić Business Logistics in Modern Management, 2019 | 1 | 2019 |
IMPORTANCE OF SERVICE QUALITY IN A COMPANY’S REGIONAL DEVELOPMENT–CHALLENGES AND OPPORTUNITIES M Pancić, I Kristek, S Ilić International Journal of multidisciplinarity in business and science 4 (5 …, 2018 | 1 | 2018 |
Challenges and Potentials for Eco-Tourism Development in Eastern Croatia D Ćućić, M Pancić 7. međunarodni znanstveni simpozij: Gospodarstvo istočne Hrvatske–vizija i …, 2018 | 1 | 2018 |
The influence of the concentration on the performance of firms in retail industry in the Republic of Croatia I Kristek, M Pancić, H Serdarušić Business Logistics in Modern Management, 2017 | 1 | 2017 |
CO-Branding Sinergetic Effects for Development of Payment Cards H Serdarusic, M Pancic Business Logistics in Modern Management 9, 201-210, 2009 | 1 | 2009 |