| Outcome satisfaction in negotiation: A test of expectancy disconfirmation RL Oliver, PVS Balakrishnan, B Barry Organizational behavior and human decision processes 60 (2), 252-275, 1994 | 414 | 1994 |
| The impact of communication media on negotiation outcomes JM Purdy, P Nye, PV Balakrishnan International Journal of Conflict Management 11 (2), 162-187, 2000 | 347 | 2000 |
| Genetic algorithms for product design PV Balakrishnan, VS Jacob Management Science 42 (8), 1105-1117, 1996 | 281 | 1996 |
| A study of the classification capabilities of neural networks using unsupervised learning: A comparison with K-means clustering PA Balakrishnan, PV (Sundar), Cooper, MC, Jacob, VS, and Lewis Psychometrika 59 (4), 509-525, 1994 | 197 | 1994 |
| Comparative performance of the FSCL neural net and K-means algorithm for market segmentation PVS Balakrishnan, MC Cooper, VS Jacob, PA Lewis European journal of operational research 93 (2), 346-357, 1996 | 130 | 1996 |
| An analytical process model of two-party negotiations PV Balakrishnan, J Eliashberg Management Science 41 (2), 226-243, 1995 | 109 | 1995 |
| Development of hybrid genetic algorithms for product line designs PV Balakrishnan, R Gupta, VS Jacob IEEE Transactions on Systems, Man, and Cybernetics, Part B (Cybernetics) 34 …, 2004 | 96 | 2004 |
| The impact of expectation of future negotiation interaction on bargaining processes and outcomes C Patton, PVS Balakrishnan Journal of Business Research 63 (8), 809-816, 2010 | 92 | 2010 |
| Toward a Theory of Agenda Setting in Negotiations PVS Balakrishnan, C Patton, PA Lewis Journal of Consumer Research 19 (4), 637-654, 1993 | 60 | 1993 |
| Triangulation in decision support systems: algorithms for product design PVS Balakrishnan, VS Jacob Decision Support Systems 14 (4), 313-327, 1995 | 50 | 1995 |
| Negotiating when outnumbered: Agenda strategies for bargaining with buying teams C Patton, PVS Balakrishnan International Journal of Research in Marketing 29 (3), 280-291, 2012 | 34 | 2012 |
| Mail survey response rates using a lottery prize giveaway incentive PVS Balakrishnan, SK Chawla, MF Smith, BP Michalski Journal of Direct Marketing 6 (3), 54-59, 1992 | 33 | 1992 |
| An investigation of mating and population maintenance strategies in hybrid genetic heuristics for product line designs PVS Balakrishnan, R Gupta, VS Jacob Computers & Operations Research 33 (3), 639-659, 2006 | 31 | 2006 |
| Power law and evolutionary trends in stock markets PVS Balakrishnan, JM Miller, SG Shankar Economics Letters 98 (2), 194-200, 2008 | 26 | 2008 |
| Mail response rates from distributors SK Chawla, PVS Balakrishnan, MF Smith Industrial Marketing Management 21 (4), 307-310, 1992 | 26 | 1992 |
| Mcthresh: Modeling maximum coverage with threshold constraints PV Balakrishnan, JE Storbeck Environment and Planning B: Planning and Design 18 (4), 459-472, 1991 | 26 | 1991 |
| Efficiency evaluation of retail outlet networks PV Balakrishnan, A Desai, JE Storbeck Environment and Planning B: Planning and Design 21 (4), 477-488, 1994 | 23 | 1994 |
| Impeding the juggernaut of innovation diffusion: A production‐constrained model PV Balakrishnan, S Pathak Production and Operations Management 23 (7), 1183-1197, 2014 | 16 | 2014 |
| Consumer rationality and economic efficiency: Is the assumed link justified? PV Balakrishnan, R Nataraajan, A Desai Marketing Management Journal 10 (1), 2000 | 16 | 2000 |
| The tempered aspirations solution for bargaining problems with a reference point PVS Balakrishnan, JC Gómez, RV Vohra Mathematical Social Sciences 62 (3), 144-150, 2011 | 14 | 2011 |
Phillip LewisAssociate Professor of Marketing, Rowan University在 rowan.edu 的电子邮件经过验证
