| Dimensions of consumer expertise JW Alba, JW Hutchinson Journal of consumer research 13 (4), 411-454, 1987 | 7947 | 1987 |
| Knowledge calibration: What consumers know and what they think they know JW Alba, JW Hutchinson Journal of consumer research 27 (2), 123-156, 2000 | 1274 | 2000 |
| Does in-store marketing work? Effects of the number and position of shelf facings on brand attention and evaluation at the point of purchase P Chandon, JW Hutchinson, ET Bradlow, SH Young Journal of marketing 73 (6), 1-17, 2009 | 1096 | 2009 |
| The influence of unity and prototypicality on aesthetic responses to new product designs RW Veryzer Jr, JW Hutchinson Journal of consumer research 24 (4), 374-394, 1998 | 1027 | 1998 |
| Memory and decision making JG Lynch, JW Alba, JW Hutchinson Handbook of consumer behavior, 1-9, 1991 | 794 | 1991 |
| Brand familiarity and advertising: Effects on the evoked set and brand preference. WH Baker, J Hutchinson, D Moore, P Nedungadi Advances in consumer research 13 (1), 1986 | 537 | 1986 |
| The prototypicality of brands: Relationships with brand awareness, preference and usage. P Nedungadi, J Hutchinson Advances in consumer research 12 (1), 1985 | 381 | 1985 |
| Non-conscious influences on consumer choice GJ Fitzsimons, JW Hutchinson, P Williams, JW Alba, TL Chartrand, ... Marketing Letters 13, 269-279, 2002 | 372 | 2002 |
| Ignoring irrelevant information: Situational determinants of consumer learning JW Hutchinson, JW Alba Journal of consumer research 18 (3), 325-345, 1991 | 363 | 1991 |
| Health Care-Associated Clostridium difficile Infection in Canada: Patient Age and Infecting Strain Type Are Highly Predictive of Severe Outcome and Mortality M Miller, D Gravel, M Mulvey, G Taylor, D Boyd, A Simor, M Gardam, ... Clinical Infectious Diseases 50 (2), 194-201, 2010 | 357 | 2010 |
| Health Care-Associated Clostridium difficile Infection in Adults Admitted to Acute Care Hospitals in Canada: A Canadian Nosocomial Infection Surveillance … D Gravel, M Miller, A Simor, G Taylor, M Gardam, A McGeer, J Hutchinson, ... Clinical Infectious Diseases 48 (5), 568-576, 2009 | 339 | 2009 |
| Nearest neighbor analysis of psychological spaces. A Tversky, J Hutchinson Psychological review 93 (1), 3, 1986 | 284 | 1986 |
| The Effects of Ad Affect on Advertising Effectiveness. DL Moore, J Hutchinson Advances in consumer research 10 (1), 1983 | 266 | 1983 |
| Measuring the value of point-of-purchase marketing with commercial eye-tracking data P Chandon, J Hutchinson, E Bradlow, SH Young INSEAD Business School Research Paper, 2006 | 222 | 2006 |
| Unobserved heterogeneity as an alternative explanation for “reversal” effects in behavioral research JW Hutchinson, WA Kamakura, JG Lynch Jr Journal of consumer research 27 (3), 324-344, 2000 | 200 | 2000 |
| Finding choice alternatives in memory: Probability models of brand name recall JW Hutchinson, K Raman, MK Mantrala Journal of Marketing Research 31 (4), 441-461, 1994 | 194 | 1994 |
| Consumer preferences for color combinations: An empirical analysis of similarity-based color relationships X Deng, SK Hui, JW Hutchinson Journal of Consumer Psychology 20 (4), 476-484, 2010 | 175 | 2010 |
| Wesley (1987). Dimensions of consumer expertise JW Alba, J Hutchinson Journal of consumer research 13 (4), 411-454, 1987 | 163 | 1987 |
| EXPERTISE AND THE STRUCTURE OF THE FREE RECALL. J Hutchinson Advances in consumer research 10 (1), 1983 | 132 | 1983 |
| Similarity as distance: A structural principle for semantic memory. J Hutchinson, GR Lockhead Journal of Experimental Psychology: Human Learning and Memory 3 (6), 660, 1977 | 128 | 1977 |
