| Factors affecting adoption of electric vehicles in India: An exploratory study R Chhikara, R Garg, S Chhabra, U Karnatak, G Agrawal Transportation Research Part D: Transport and Environment 100, 103084, 2021 | 65 | 2021 |
| Determining the optimal price point: using Van Westendorp’s price sensitivity meter S Chhabra Managing in recovering markets, 257-270, 2015 | 28 | 2015 |
| An empirical analysis of the effect of a retailers loyalty programme on their customers’ loyalty S Chhabra Global Business Review 18 (2), 445-464, 2017 | 19 | 2017 |
| Factors affecting the adoption of slow fashion–an exploratory study of multiple stakeholders S Chhabra, S Sindhi, M Nandy Journal of Macromarketing 42 (4), 492-509, 2022 | 8 | 2022 |
| Why Does Privacy Paradox Exist?: A Qualitative Inquiry to Understand the Reasons for Privacy Paradox Among Smartphone Users S Chhabra Journal of Electronic Commerce in Organizations (JECO) 20 (1), 1-20, 2022 | 6 | 2022 |
| A conjoint analysis of the factors influencing student’s choice for a Management institute: Marketing of higher education courses in India S Chhabra, T Wani Marketing in Emerging Economies, 77-91, 2016 | 3 | 2016 |
| Factors determining intention to vaccinate against Covid-19: A developing nation perspective R Garg, R Chhikara, S Chhabra, A Bhardwaj Health Marketing Quarterly 38 (2-3), 116-129, 2021 | 2 | 2021 |
| Understanding Doppelgänger Brand Image: The Darker Side to Emotional Branding S Chhabra Global Branding: Breakthroughs in Research and Practice, 647-655, 2020 | 2 | 2020 |
| Lakshya Food India Limited (LFIL): Finding the Right Position in Dairy Business S Chhabra, R Chhikara, R Garg Asian Journal of Management Cases, 09728201221080711, 2022 | 1 | 2022 |
| Senior Citizen Homes: Search for a Viable Business Model G Agrawal, S Chhabra, R Chhikara, R Garg Emerging Economies Cases Journal 3 (1), 46-50, 2021 | 1 | 2021 |
| Determining the causes of user frustration in the case of conversational chatbots S Chhabra, V Kaushal, S Girija Behaviour & Information Technology, 1-19, 2024 | | 2024 |
| Assessing Loss Due to COVID-19 in the Homestay Sector and Comprehending Resilience Strategies S Chhabra, R Padhy Promoting Responsible Tourism With Digital Platforms, 231-250, 2024 | | 2024 |
| UNDERSTANDING PRIVACY PARADOX: AN EXPERIMENTAL APPROACH TO STUDY PRIVACY CONCERNS AND ACTUAL DISCLOSURE AMONG APP USERS S Chhabra, J Mukherjee, M N Agarwal Journal of Organizational Computing and Electronic Commerce 33 (3-4), 97-116, 2023 | | 2023 |
| TBL Myanmar: Understanding the Barriers to Sale of Dehumidifiers in Emerging Markets S Chhabra Asian Journal of Management Cases, 09728201231153212, 2023 | | 2023 |
| Conceptual Review of Technology Enabled Marketing S Chhabra Handbook of Research on Digital Transformation Management and Tools, 453-468, 2022 | | 2022 |
| Communicating bad news of COVID-19: An empirical study of patients’ preferences in India S Chhabra, S Girija Health Marketing Quarterly 38 (2-3), 205-221, 2021 | | 2021 |
| Asian Journal of Empirical Research IU Chhapraa, M Kashifa, R Rehanb, A Baia Asian Journal of Empirical Research 8 (3), 99-109, 2018 | | 2018 |
| Designing Value Proposition for Passenger Cars Based on Customer’s Preferred Attributes: An Emerging Market Perspective S Chhabra Asian Journal of Empirical Research 6 (8), 210-227, 2016 | | 2016 |
| Loyalty to a Brand and its Extension in High Involvement Purchases S Chhabra, J Mukherjee Asian Journal of Empirical Research 5 (12), 252-263, 2015 | | 2015 |
| An Empirical Analysis of the Effect of a Retailer's Loyalty Pr Loyalty Programme on their Customers' Loyalty ogramme on their Customers' Loyalty S Chhabra LISTENING TO CONSUMERS OF EMERGING MARKETS, 239, 2014 | | 2014 |
