| International public relations: Negotiating culture, identity, and power PA Curtin, TK Gaither Sage Publications, 2007 | 502 | 2007 |
| Privileging identity, difference, and power: The circuit of culture as a basis for public relations theory PA Curtin, TK Gaither Journal of Public Relations Research 17 (2), 91-115, 2005 | 416 | 2005 |
| Reevaluating public relations information subsidies: Market-driven journalism and agenda-building theory and practice PA Curtin Journal of public relations research 11 (1), 53-90, 1999 | 401 | 1999 |
| Public relations and the production of news: A critical review and theoretical framework GT Cameron, LM Sallot, PA Curtin Communication yearbook 20, 111-155, 2012 | 333 | 2012 |
| Building the news media agenda on the environment: A comparison of public relations and journalistic sources PA Curtin, E Rhodenbaugh Public Relations Review 27 (2), 179-195, 2001 | 167 | 2001 |
| I love what I do, but… A relationship management survey of millennial generation public relations agency employees TD Gallicano, P Curtin, K Matthews Journal of Public Relations Research 24 (3), 222-242, 2012 | 147 | 2012 |
| Tracing sources of information pollution: A survey and experimental test of print media's labeling policy for feature advertising GT Cameron, PA Curtin Journalism & Mass Communication Quarterly 72 (1), 178-189, 1995 | 114 | 1995 |
| Ethics in public relations: Theory and practice PA Curtin, LA Boynton Handbook of public relations, 411-422, 2001 | 108 | 2001 |
| Self-Efficacy Theory: A Prescriptive Model for Teaching Research Methods. SR Maier, PA Curtin Journalism & Mass Communication Educator 59 (4), 2005 | 89 | 2005 |
| Millennials’ approaches to ethical decision making: A survey of young public relations agency employees PA Curtin, T Gallicano, K Matthews Public Relations Journal 5 (2), 1-22, 2011 | 81 | 2011 |
| Examining the heuristic value of models of international public relations practice: A case study of the Arla Foods crisis TK Gaither, PA Curtin Journal of Public Relations Research 20 (1), 115-137, 2007 | 71 | 2007 |
| Public relations and philosophy: Parsing paradigms PA Curtin Public Relations Inquiry 1 (1), 31-47, 2012 | 70 | 2012 |
| Numbers in the newsroom: A qualitative examination of a quantitative challenge PA Curtin, SR Maier Journalism & Mass Communication Quarterly 78 (4), 720-738, 2001 | 66 | 2001 |
| Contested notions of issue identity in international public relations: A case study PA Curtin, TK Gaither Journal of Public Relations Research 18 (1), 67-89, 2006 | 61 | 2006 |
| Textual Analysis in Mass Communication Studies: Theory and Methodology. PA Curtin | 52 | 1995 |
| International agenda-building in cyberspace: A study of Middle East government English-language websites PA Curtin, TK Gaither Public Relations Review 30 (1), 25-36, 2004 | 50 | 2004 |
| Exploring articulation in internal activism and public relations theory: A case study PA Curtin Journal of Public Relations Research 28 (1), 19-34, 2016 | 48 | 2016 |
| Articulating public relations practice and critical/cultural theory through a cultural-economic lens PA Curtin, TK Gaither, E Ciszek The Routledge handbook of critical public relations, 41-53, 2015 | 37 | 2015 |
| Delineating (and delimiting) the boundary spanning role of the medical public information officer RN Ankney, PA Curtin Public Relations Review 28 (3), 229-241, 2002 | 37 | 2002 |
| Discourses of American Indian racial identity in the public relations materials of the Fred Harvey Company: 1902–1936 P Curtin Journal of Public Relations Research 23 (4), 368-396, 2011 | 29 | 2011 |
