| Fashion consumers’ channel switching behavior during the COVID-19: Protection motivation theory in the extended planned behavior framework S Youn, JE Lee, J Ha-Brookshire Clothing and Textiles Research Journal 39 (2), 139-156, 2021 | 122 | 2021 |
| Proposing value-based technology acceptance model: Testing on paid mobile media service S Youn, KH Lee Fashion and Textiles 6 (1), 1-13, 2019 | 52 | 2019 |
| Luxury marketing in social media: the role of social distance in a craftsmanship video JE Lee, SY Youn Asia Pacific Journal of Marketing and Logistics 33 (3), 826-845, 2021 | 32 | 2021 |
| CSR ads matter to luxury fashion brands: a construal level approach to understand Gen Z consumers' eWOM on social media S Youn, E Cho Journal of Fashion Marketing and Management: An International Journal 26 (3 …, 2021 | 27 | 2021 |
| Consumers going online for big‐box retailers: exploring the role of feeling disconnected during a pandemic S Youn, MRI Rana, C Kopot International Journal of Consumer Studies, 2022 | 17 | 2022 |
| From brick-and-mortar to livestream shopping: product information acquisition from the uncertainty reduction perspective J Hwang, S Youn Fashion and Textiles 10 (1), 7, 2023 | 15 | 2023 |
| Negative spillover of moral irresponsibility into anti-brand behaviors: the role of moral emotion and disengagement in ethical and social transgressions S Youn Journal of Product & Brand Management 31 (8), 1301-1317, 2022 | 14 | 2022 |
| Acculturation, cultural orientation, and clothing involvement of international students in Korea SY Youn, KH Lee Journal of the Korean Society of Clothing and Textiles 36 (6), 641-652, 2012 | 11 | 2012 |
| Connecting through technology: Smartphone users’ social cognitive and emotional motivations S Youn Social Sciences 8 (12), 326, 2019 | 10 | 2019 |
| The effects of fashion luxury consumption values on the perceived acquisition value and the role of reservation price NH Yoon, SI Youn The Research Journal of the Costume Culture 18 (4), 774-788, 2010 | 10 | 2010 |
| Consumer age group differences in knitwear consumption behavior YM Lee, YH Kim, MJ Kim, YK Lee, SY Youn, KH Lee The Research Journal of the Costume Culture 15 (2), 284-298, 2007 | 7 | 2007 |
| Privacy paradox in 3D body scanning technology: the effect of 3D virtual try-on experience in the relationship between privacy concerns and mobile app adoption intention S Youn, J Hwang, L Zhao, JB Kim Humanities and Social Sciences Communications 10 (1), 1-13, 2023 | 6 | 2023 |
| Connecting through smartphones: Cognitive, social, emotional motivations, and the experience of value perceptions SY Youn Purdue University, 2016 | 5 | 2016 |
| Social self image and avatar image in the virtual world: Focus on ideal-self image and actual-self image SI Youn, JY Park, KH Lee Journal of the Korean Society of Costume 61 (9), 1-14, 2011 | 5 | 2011 |
| Relational market behavior of fashion online community members YJ Chang, JO Park, SY Youn, KH Lee The Research Journal of the Costume Culture 15 (1), 58-67, 2007 | 5 | 2007 |
| Spatial ability of transitioning 2D to 3D designs in virtual environment: understanding spatial ability in apparel design education A Moritz, S Youn Fashion and Textiles 9 (1), 29, 2022 | 4 | 2022 |
| Self-image and fashion leadership: focusing on clothing involvement and consumer confidence SY Youn, KH Lee Fashion & Textile Research Journal 17 (3), 382-391, 2015 | 4 | 2015 |
| Influence of body image and clothing involvement on fashion leadership and experience with appearance SY Youn, KM Bae, JI Lee, KS Kwon, KH Lee Proceedings of 2009 Annual Conference of International Textiles and Apparel …, 2009 | 4 | 2009 |
| Frontline resilience in the retail realm: the role of moral disengagement in understanding employee behavior in the post-pandemic uncertainties IS Swazan, S Youn Future Business Journal 9 (1), 84, 2023 | 2 | 2023 |
| Social Media Influencer and Copycat Crisis: Focus on the Trademark Law Infringement SE Kim, S Youn, J Hwang International Textile and Apparel Association Annual Conference Proceedings …, 2022 | 1 | 2022 |
