| Behavioral brand loyalty and consumer brand associations J Romaniuk, M Nenycz-Thiel Journal of Business Research 66 (1), 67-72, 2013 | 379 | 2013 |
| How do shoppers behave online? An observational study of online grocery shopping Z Anesbury, M Nenycz‐Thiel, J Dawes, R Kennedy Journal of Consumer Behaviour 15 (3), 261-270, 2016 | 228 | 2016 |
| Analyzing the intensity of private label competition across retailers J Dawes, M Nenycz-Thiel Journal of Business Research 66 (1), 60-66, 2013 | 134 | 2013 |
| Comparing retailer purchase patterns and brand metrics for in-store and online grocery purchasing J Dawes, M Nenycz-Thiel Journal of Marketing Management 30 (3-4), 364-382, 2014 | 127 | 2014 |
| Perceptual categorization of private labels and national brands M Nenycz‐Thiel, J Romaniuk Journal of Product & Brand Management 18 (4), 251-261, 2009 | 107 | 2009 |
| The nature and incidence of private label rejection M Nenycz-Thiel, J Romaniuk Australasian Marketing Journal 19 (2), 93-99, 2011 | 81 | 2011 |
| Moderating effects of prior brand usage on visual attention to video advertising and recall: An eye-tracking investigation L Simmonds, S Bellman, R Kennedy, M Nenycz-Thiel, S Bogomolova Journal of Business Research 111, 241-248, 2020 | 80 | 2020 |
| Competition for memory retrieval between private label and national brands M Nenycz-Thiel, B Sharp, J Dawes, J Romaniuk Journal of Business research 63 (11), 1142-1147, 2010 | 80 | 2010 |
| The effect of ‘green’messages on brand purchase and brand rejection M Wheeler, A Sharp, M Nenycz-Thiel Australasian Marketing Journal 21 (2), 105-110, 2013 | 71 | 2013 |
| The real difference between consumers' perceptions of private labels and national brands M Nenycz‐Thiel, J Romaniuk Journal of Consumer Behaviour 13 (4), 262-269, 2014 | 67 | 2014 |
| Understanding premium private labels: A consumer categorisation approach M Nenycz-Thiel, J Romaniuk Journal of Retailing and Consumer Services 29, 22-30, 2016 | 58 | 2016 |
| Brand image and brand loyalty: do they show the same deviations from a common underlying pattern? L Stocchi, C Driesener, M Nenycz‐Thiel Journal of Consumer Behaviour 14 (5), 317-324, 2015 | 57 | 2015 |
| In 25 years, across 50 categories, user profiles for directly competing brands seldom differ: affirming Andrew Ehrenberg's principles M Uncles, R Kennedy, M Nenycz-Thiel, J Singh, S Kwok Journal of Advertising Research 52 (2), 252-261, 2012 | 56 | 2012 |
| A dual‐process model of how incorporating audio‐visual sensory cues in video advertising promotes active attention L Simmonds, S Bogomolova, R Kennedy, M Nenycz‐Thiel, S Bellman Psychology & Marketing 37 (8), 1057-1067, 2020 | 55 | 2020 |
| Private labels in Australia: A case where retailer concentration does not predicate private labels share M Nenycz-Thiel Journal of Brand Management 18, 624-633, 2011 | 54 | 2011 |
| Value-for-money perceptions of supermarket and private labels M Nenycz-Thiel, J Romaniuk Australasian Marketing Journal 20 (2), 171-177, 2012 | 49 | 2012 |
| Investigating the accuracy of self-reports of brand usage behavior M Nenycz-Thiel, V Beal, G Ludwichowska, J Romaniuk Journal of Business Research 66 (2), 224-232, 2013 | 45 | 2013 |
| Best measures of attention to creative tactics in TV advertising: when do attention-getting devices capture or reduce attention? S Bellman, M Nenycz-Thiel, R Kennedy, N Hartnett, D Varan Journal of Advertising Research 59 (3), 295-311, 2019 | 43 | 2019 |
| Modeling brand market share change in emerging markets J Romaniuk, J Dawes, M Nenycz-Thiel International Marketing Review 35 (5), 785-805, 2018 | 43 | 2018 |
| What makes a television commercial sell? using biometrics to identify successful ads: demonstrating neuromeasures' potential on 100 mars brand ads with single-source data S Bellman, M Nenycz-Thiel, R Kennedy, L Larguinat, B McColl, D Varan Journal of Advertising Research 57 (1), 53-66, 2017 | 43 | 2017 |
Jenni RomaniukEhrenberg-Bass Institute, University of South Australia在 MarketingScience.info 的电子邮件经过验证
