| Factors influencing the intention to use affiliate marketing: A conceptual analysis Z Patrick, OC Hee International Journal of Academic Research in Business and Social Sciences 9 …, 2019 | 19 | 2019 |
| Affiliate Marketing in SMEs: The Moderating Effect of Developmental Culture. Z Patrick, OC Hee Pertanika Journal of Social Sciences & Humanities 29 (2), 2021 | 18 | 2021 |
| A bibliometric analysis of global online marketing research trends Z Patrick, OC Hee International Journal of Academic Research in Business and Social Sciences …, 2020 | 13 | 2020 |
| Marketing Mix and Customer Satisfaction of Gyms and Fitness Clubs in Malaysia: A Conceptual Paper N Patrick, Z., Hasbullah, N. N., Jubilee, R. V. W., Saw, A. T. W., & Patrick International Journal of Academic Research in Business and Social Sciences …, 2022 | 4 | 2022 |
| Factors hindering undergraduate students from starting a business while studying ZB Patrick, AM Rizal, OC Hee, M Mahadi, S Kamarudin International Journal of Academic Research in Business and Social Sciences 9 …, 2019 | 4 | 2019 |
| Psychological empowerment and job satisfaction on organizational commitment among SME employees LL Ling, OC Hee, TO Kowang, THC Fei, TP Chuin, Z Patrick, CH Wu International Journal of Academic Research in Business and Social Sciences …, 2023 | 2 | 2023 |
| Marketing Strategy in Small and Medium Enterprises: A Bibliometric Analysis from 1989 to 2020 OCH Z Patrick International Journal of Academic Research in Business and Social Sciences …, 2022 | 1 | 2022 |
| Understanding the Effect of Advertising Values on Sustainable Product Purchase Intention: Extended Ducoffe Advertising Value Model NN Hasbullah, Z Patrick, H Rahim, KK Ramachandran International Journal of Academic Research in Business and Social Sciences …, 0 | 1 | |
| Factors that Hinder Undergraduate Students from Venturing into Businesses While Studying Z Patrick, AM Rizal, S Kamarudin, OC Hee | 1* | |
| Why Malaysian SMEs Should Adopt Affiliate Marketing? Z Patrick | | 2023 |
| Bank Ownership and Non-Performing Loans of Islamic and Conventional Banks in An Emerging Economy. ATEKWEI SAW, AIYEE OOI, WKAN YAP, Z PATRICK, SN SALAM International Journal of Economics & Management 16 (3), 2022 | | 2022 |
| Content Marketing For Business 2022 T Geoffrey, P Zurina | | 2022 |
| Determinants of Mobile Commerce Services Adoption by Malaysian Users Z Patrick, CS Qi, AS Gugkang, G Harvey | | 2022 |
| PERTANIKA JOURNAL OF SCIENCE AND TECHNOLOGY Z Patrick, OC Hee | | |
| PERTANIKA JOURNAL OF SOCIAL SCIENCES AND HUMANITIES Z Patrick, OC Hee | | |
Ong Choon HeeAzman Hashim International Business School, Universiti Teknologi Malaysia在 utm.my 的电子邮件经过验证
