Customer value‐based pricing strategies: why companies resist A Hinterhuber Journal of business strategy 29 (4), 41-50, 2008 | 627 | 2008 |
Towards value-based pricing—An integrative framework for decision making A Hinterhuber Industrial marketing management 33 (8), 765-778, 2004 | 614 | 2004 |
Is innovation in pricing your next source of competitive advantage? 1 A Hinterhuber, SM Liozu Innovation in pricing, 11-27, 2017 | 265 | 2017 |
Pricing orientation, pricing capabilities, and firm performance SM Liozu, A Hinterhuber Management Decision 51 (3), 594-614, 2013 | 249 | 2013 |
Is it time to rethink your pricing strategy? A Hinterhuber, S Liozu MIT Sloan management review, 2012 | 231 | 2012 |
Value chain orchestration in action and the case of the global agrochemical industry A Hinterhuber Long range planning 35 (6), 615-635, 2002 | 211 | 2002 |
Can competitive advantage be predicted? Towards a predictive definition of competitive advantage in the resource-based view of the firm A Hinterhuber Management Decision 51 (4), 795-812, 2013 | 188 | 2013 |
The conceptualization of value-based pricing in industrial firms SM Liozu, A Hinterhuber, R Boland, S Perelli Journal of Revenue and Pricing Management 11, 12-34, 2012 | 133 | 2012 |
Value quantification capabilities in industrial markets A Hinterhuber Journal of Business Research 76, 163-178, 2017 | 107 | 2017 |
Industrial product pricing: a value‐based approach SM Liozu, A Hinterhuber Journal of Business Strategy 33 (4), 28-39, 2012 | 107 | 2012 |
Mindful pricing: Transforming organizations through value based pricing S Liozu, D Boland, A Hinterbuber, S Perelli Marketing Dynamism & Sustainability: Things Change, Things Stay the Same …, 2015 | 97 | 2015 |
CEO championing of pricing, pricing capabilities and firm performance in industrial firms SM Liozu, A Hinterhuber Industrial Marketing Management 42 (4), 633-643, 2013 | 92 | 2013 |
Violations of rational choice principles in pricing decisions A Hinterhuber Industrial Marketing Management 47, 65-74, 2015 | 89 | 2015 |
Value delivery and value-based pricing in industrial markets A Hinterhuber Creating and managing superior customer value, 381-448, 2008 | 89 | 2008 |
Innovation in pricing: Contemporary theories and best practices A Hinterhuber, S Liozu Routledge, 2017 | 65 | 2017 |
Organizational design and pricing capabilities for superior firm performance S Liozu, A Hinterhuber, T Somers Management Decision 52 (1), 54-78, 2014 | 62 | 2014 |
Pricing strategies and pricing capabilities M Johansson, N Hallberg, A Hinterhuber, M Zbaracki, S Liozu Journal of Revenue and Pricing Management 11, 4-11, 2012 | 61 | 2012 |
Profiting when customers choose value over price A Hinterhuber, M Bertini Business strategy review 22 (1), 46-49, 2011 | 59 | 2011 |
Industrial pricing orientation: The organizational transformation to value-based pricing SM Liozu, RJ Boland, A Hinterhuber, S Perelli First International Conference on Engaged Management Scholarship, 2011 | 51 | 2011 |
The six pricing myths that kill profits A Hinterhuber Business Horizons 59 (1), 71-83, 2016 | 49 | 2016 |