| Understanding homophily of service failure within the hotel guest cycle: Applying NLP-aspect-based sentiment analysis to the hospitality industry R Sann, PC Lai International Journal of Hospitality Management 91, 102678, 2020 | 62 | 2020 |
| Predicting Online Complaining Behavior in the Hospitality Industry: Application of Big Data Analytics to Online Reviews R Sann, PC Lai, SY Liaw, CT Chen Sustainability 14 (3), 1-24, 2022 | 41 | 2022 |
| Online complaining behavior: Does cultural background and hotel class matter? R Sann, PC Lai, SY Liaw Journal of Hospitality and Tourism Management 43, 80-90, 2020 | 39 | 2020 |
| Modelling theory of planned behavior on health concern and health knowledge towards purchase intention on organic products C Photcharoen, R Chung, R Sann International Business Research 13 (8), 100-116, 2020 | 34 | 2020 |
| Review papers on eWOM: prospects for hospitality industry R Sann, PC Lai, CT Chen Anatolia 32 (2), 177-206, 2021 | 27 | 2021 |
| Analysis of online customer complaint behavior in Vietnam’s hotel industry NT Hien, YL Su, R Sann, LTP Thanh Sustainability 14 (7), 3770, 2022 | 15 | 2022 |
| Do expectations towards Thai hospitality differ? The views of English vs Chinese speaking travelers R Sann, PC Lai International Journal of Culture, Tourism and Hospitality Research 15 (01 …, 2021 | 15 | 2021 |
| Crisis Adaptation in a Thai Community-Based Tourism Setting during the COVID-19 Pandemic: A Qualitative Phenomenological Approach R Sann, PC Lai, CT Chen Sustainability 15 (1), 340, 2023 | 13 | 2023 |
| Does culture of origin have an impact on online complaining behaviors? The perceptions of Asians and non-Asians R Sann, PC Lai, HC Chang Sustainability 12 (5), 1838, 2020 | 13 | 2020 |
| An extension of the theory of planned behaviour in Thailand cycling tourism: The mediating role of attractiveness of sustainable alternatives R Sann, S Jansom, T Muennaburan Leisure Studies 43 (1), 47-61, 2024 | 10 | 2024 |
| Multidimensional scale development and validation: University service quality (UNIQUAL) R Sann, PC Lai, SY Liaw, CT Chen Journal of Hospitality and Tourism Insights 6 (5), 2565-2594, 2023 | 10 | 2023 |
| Topic modeling of the quality of guest’s experience using latent Dirichlet allocation: Western versus eastern perspectives R Sann, PC Lai Consumer Behavior in Tourism and Hospitality 18 (1), 17-34, 2023 | 9 | 2023 |
| Too much service? The conceptualization and measurement for restaurant over-service behavior LH Sun, GH Huang, R Sann, YC Lee, YT Peng, YM Chiu Journal of Hospitality and Tourism Management 53, 81-90, 2022 | 8 | 2022 |
| Understanding customers’ insights using attribution theory: A text mining and rule-based machine learning two-step multifaceted method R Sann, PC Lai, SY Liaw Applied Sciences 13 (5), 3073, 2023 | 6 | 2023 |
| The effects of virtual reality travel on satisfaction and visiting intention utilizing an extended stimulus-organism-response theory: perspectives from Thai tourists R Sann, P Luecha, R Rueangchaithanakun Journal of Hospitality and Tourism Insights, 2023 | 5 | 2023 |
| Crisis Adaptation in a Thai Community-Based Tourism Setting during the COVID-19 Pandemic: A Qualitative Phenomenological Approach. Sustainability, 15 (1), 340 R Sann, PC Lai, CT Chen | 5 | 2022 |
| Cross-Cultural posting online review behavior: Service attributes for hotels in Cambodia R Sann, PC Lai APacCHRIE & EuroCHRIE Joint Conference. EasyChair, School of Hotel & Tourism …, 2019 | 5 | 2019 |
| Development of a Measuring Scale in Higher Education Experience under Pandemic: An Abstract R Sann, PC Lai Academy of Marketing Science Annual Conference, 165-166, 2023 | 2 | 2023 |
| Social marketing strategy to promote traditional Thai medicines during COVID-19: KAP and DoI two-step theory application process P Senachai, J Julsrigival, R Sann International Journal of Environmental Research and Public Health 19 (14), 8416, 2022 | 2 | 2022 |
| Modelling online complaining behaviour in the hospitality industry: An application of data mining algorithms R Sann, PC Lai, SY Liaw, CT Chen 2021 APacCHRIE Conference, 669-702, 2021 | 1 | 2021 |
Pei Chun LaiProfessor, National Pingutng University of Science and Technology, Taiwan在 mail.npust.edu.tw 的电子邮件经过验证
