| Measuring brand equity: An evaluation of a consumer-based brand equity scale JH Washburn, RE Plank Journal of Marketing theory and Practice 10 (1), 46-62, 2002 | 1231 | 2002 |
| Total cost of ownership models: An exploratory study BG Ferrin, RE Plank Journal of Supply chain management 38 (2), 18-29, 2002 | 441 | 2002 |
| A uses and gratifications perspective on the Internet as a new information source BJ Parker, RE Plank American Business Review 18 (2), 43, 2000 | 414 | 2000 |
| Methods in Sales Research: Perceived Trust in Business-to-Business Sales: A New Measure JM Comer, RE Plank, DA Reid, EB Pullins Journal of Personal Selling & Sales Management 19 (3), 61-71, 1999 | 257 | 1999 |
| Business marketing comes of age: A comprehensive review of the literature DA Reid, RE Plank Journal of Business-to-Business Marketing 7 (2-3), 9-186, 2000 | 230 | 2000 |
| Maintaining buyer‐supplier partnerships R Landeros, R Reck, RE Plank International Journal of Purchasing and Materials Management 31 (2), 2-12, 1995 | 216 | 1995 |
| The modified CETSCALE: validity tests in the Czech Republic, Hungary, and Poland JD Lindquist, I Vida, RE Plank, A Fairhurst International Business Review 10 (5), 505-516, 2001 | 196 | 2001 |
| The effect of intercultural sensitivity on employee performance in cross‐cultural service encounters S Sizoo, R Plank, W Iskat, H Serrie Journal of Services Marketing 19 (4), 245-255, 2005 | 191 | 2005 |
| A critical review of industrial market segmentation RE Plank Industrial Marketing Management 14 (2), 79-91, 1985 | 187 | 1985 |
| The mediating role of sales behaviors: an alternative perspective of sales performance and effectiveness RE Plank, DA Reid Journal of Personal Selling & Sales Management 14 (3), 43-56, 1994 | 174 | 1994 |
| Logistics performance measurement in the supply chain: a benchmark JS Keebler, RE Plank Benchmarking: An International Journal 16 (6), 785-798, 2009 | 141 | 2009 |
| The effect of personal relationship and consultative task behaviors on buyer perceptions of salesperson trust, expertise, and loyalty SJ Newell, JJ Belonax, MW McCardle, RE Plank Journal of Marketing Theory and Practice 19 (3), 307-316, 2011 | 107 | 2011 |
| The effect of social conflict on relationship loyalty in business markets RE Plank, SJ Newell Industrial Marketing Management 36 (1), 59-67, 2007 | 101 | 2007 |
| Examining the role of brand equity in business markets: A model, research propositions, and managerial implications J Kim, DA Reid, RE Plank, R Dahlstrom Journal of Business-to-Business Marketing 5 (3), 65-89, 1999 | 90 | 1999 |
| The role of purchase importance on buyer perceptions of the trust and expertise components of supplier and salesperson credibility in business-to-business relationships JJ Belonax Jr, SJ Newell, RE Plank Journal of Personal Selling & Sales Management 27 (3), 247-258, 2007 | 88 | 2007 |
| The impact of purchase situation on salesperson communication behaviors in business markets DA Reid, EB Pullins, RE Plank Industrial Marketing Management 31 (3), 205-213, 2002 | 88 | 2002 |
| Clarifying the influence of emotional intelligence on salesperson performance S Kadic-Maglajlic, I Vida, C Obadia, R Plank Journal of Business & Industrial Marketing 31 (7), 877-888, 2016 | 83 | 2016 |
| A short measure of perceived empathy RE Plank, AP Minton, DA Reid Psychological reports 79 (3_suppl), 1219-1226, 1996 | 77 | 1996 |
| Gaining competitive advantages: analyzing the gap between expectations and perceptions of service quality CL Ham, W Johnson, A Weinstein, R Plank, PL Johnson International Journal of Value-Based Management 16, 197-203, 2003 | 73 | 2003 |
| Health consciousness, scientific orientation and wellness: an examination of the determinants of wellness attitudes and behaviors RE Plank, SJ Gould Health Marketing Quarterly 7 (3-4), 65-82, 1990 | 73 | 1990 |
David A. ReidBowling Green State University在 bgsu.edu 的电子邮件经过验证
David A. ReidBowling Green State University在 bgsu.edu 的电子邮件经过验证
Steve GouldProfessor of Marketing, Baruch College在 baruch.cuny.edu 的电子邮件经过验证