Social media brand community and consumer behavior: Quantifying the relative impact of user-and marketer-generated content KY Goh, CS Heng, Z Lin Information Systems Research 24 (1), 88-107, 2013 | 1913 | 2013 |
The effect of banner advertising on internet purchasing P Manchanda, JP Dubé, KY Goh, PK Chintagunta Journal of Marketing Research 43 (1), 98-108, 2006 | 717 | 2006 |
Beyond the endogeneity bias: The effect of unmeasured brand characteristics on household-level brand choice models P Chintagunta, JP Dubé, KY Goh Management Science 51 (5), 832-849, 2005 | 169 | 2005 |
Engaging Consumers with Advergames: An Experimental Evaluation of Interactivity, Fit and Expectancy KY Goh, JW Ping Journal of the Association for Information Systems 15 (7), 388-421, 2014 | 98 | 2014 |
Mobile advertising: an empirical study of temporal and spatial differences in search behavior and advertising response KY Goh, J Chu, J Wu Journal of Interactive Marketing 30 (1), 34-45, 2015 | 88 | 2015 |
The Demand Effects of Product Recommendation Networks: An Empirical Analysis of Network Diversity and Stability Z Lin, KY Goh, CS Heng MIS Quarterly 41 (2), 397-426, 2017 | 78 | 2017 |
AN EMPIRICAL ANALYSIS OF INTELLECTUAL PROPERTY RIGHTS SHARING IN SOFTWARE DEVELOPMENT OUTSOURCING. Y Chen, A Bharadwaj, KY Goh MIS Quarterly 41 (1), 131-161, 2017 | 65 | 2017 |
Computer-supported negotiations: an experimental study of bargaining in electronic commerce KY Goh, HH Teo, H Wu, KK Wei Proceedings of the twenty first international conference on Information …, 2000 | 63 | 2000 |
How big data and analytics reshape the wearable device market–the context of e-health J Wu, H Li, Z Lin, KY Goh International Journal of Production Research 55 (17), 5168-5182, 2017 | 47 | 2017 |
Privacy and Marketing Externalities: Evidence from Do Not Call KY Goh, KL Hui, IPL Png Management Science 61 (12), 2982-3000, 2015 | 40 | 2015 |
Newspaper Reports and Consumer Choice: Evidence from the Do Not Call Registry KY Goh, KL Hui, IPL Png Management Science 57 (9), 1640-1654, 2011 | 40 | 2011 |
Investigating success of open source software projects: A social network perspective J Wu, KY Goh, Q Tang ICIS 2007 Proceedings, 105, 2007 | 34 | 2007 |
Social media brand community and consumer behavior: Quantifying the relative impact of user-and marketer-generated content KY Goh, CS Heng, Z Lin Goh, KY, Heng, CS, and Lin, Z.,“Social Media Brand Community and Consumer …, 2012 | 27 | 2012 |
MEASURING THE BUSINESS VALUE OF ONLINE SOCIAL MEDIA CONTENT FOR MARKETERS Z Lin, KY Goh | 26 | 2011 |
Are you what you Tweet? The impact of sentiment on digital news consumption and social media sharing H Oh, KY Goh, TQ Phan Information Systems Research 34 (1), 111-136, 2023 | 22 | 2023 |
When do sellers bifurcate from Electronic Multisided Platforms? The effects of customer demand, competitive intensity, and service differentiation J Chen, JE Chen, KY Goh, YC Xu, BCY Tan Information & Management 51 (8), 972-983, 2014 | 19 | 2014 |
Evaluating Longitudinal Success of Open Source Software Projects: A Social Network Perspective J Wu, KY Goh System Sciences, 2009. HICSS'09. 42nd Hawaii International Conference on, 1-10, 2009 | 19 | 2009 |
Investigating Value Co-Creation in Innovation of IT-enabled Services: An Empirical Study of Mobile Data Services H Ye, A Kankanhalli, KY Goh, J Sun | 18 | 2011 |
Mobile advertising: An empirical study of advertising response and search behavior KY Goh, H Chu, W Soh ICIS 2009 Proceedings, 150, 2009 | 18 | 2009 |
An investigation of online group-buying institution and buyer behavior CH Tan, KY Goh, HH Teo International Conference on Human-Computer Interaction, 124-131, 2007 | 18 | 2007 |