| Käuferverhalten BST Foscht, H Schramm-Kle Springer Gabler, 2015 | 960 | 2015 |
| Strategic retail management J Zentes, D Morschett, H Schramm-Klein Springer, 2007 | 601 | 2007 |
| Decades of research on market entry modes: What do we really know about external antecedents of entry mode choice? D Morschett, H Schramm-Klein, B Swoboda Journal of international management 16 (1), 60-77, 2010 | 563 | 2010 |
| Brand personality of retailers–an analysis of its applicability and its effect on store loyalty J Zentes, D Morschett, H Schramm-Klein The International Review of Retail, Distribution and Consumer Research 18 (2 …, 2008 | 283 | 2008 |
| Online retailing across e-channels and e-channel touchpoints: Empirical studies of consumer behavior in the multichannel e-commerce environment G Wagner, H Schramm-Klein, S Steinmann Journal of Business Research 107, 256-270, 2020 | 278 | 2020 |
| Internationales marketing J Zentes, B Swoboda, H Schramm-Klein Vahlen, 2013 | 249 | 2013 |
| Strategic international management D Morschett, H Schramm-Klein, J Zentes Springer, 2015 | 225 | 2015 |
| Supply-chain-management und Warenwirtschaftssysteme im Handel J Hertel, J Zentes, H Schramm-Klein Springer-Verlag, 2011 | 216 | 2011 |
| Competitive strategies in retailing—an investigation of the applicability of Porter's framework for food retailers D Morschett, B Swoboda, H Schramm-Klein Journal of Retailing and Consumer Services 13 (4), 275-287, 2006 | 212 | 2006 |
| Cross-channel integration–is it valued by customers? H Schramm-Klein, G Wagner, S Steinmann, D Morschett The International Review of Retail, Distribution and Consumer Research 21 (5 …, 2011 | 193 | 2011 |
| The relationship between marketing performance, logistics performance and company performance for retail companies H Schramm-Klein, D Morschett International Review of Retail, Distribution and Consumer Research 16 (02 …, 2006 | 189 | 2006 |
| Multi-channel-retailing H Schramm-Klein Springer-Verlag, 2003 | 182 | 2003 |
| The importance of retail brand equity and store accessibility for store loyalty in local competition B Swoboda, B Berg, H Schramm-Klein, T Foscht Journal of Retailing and Consumer Services 20 (3), 251-262, 2013 | 132 | 2013 |
| An intersector analysis of the relevance of service in building a strong retail brand B Swoboda, F Haelsig, D Morschett, H Schramm‐Klein Managing Service Quality: An International Journal 17 (4), 428-448, 2007 | 127 | 2007 |
| Retailer corporate social responsibility is relevant to consumer behavior H Schramm-Klein, J Zentes, S Steinmann, B Swoboda, D Morschett Business & Society 55 (4), 550-575, 2016 | 111 | 2016 |
| Moderating role of involvement in building a retail brand B Swoboda, F Haelsig, H Schramm‐Klein, D Morschett International Journal of Retail & Distribution Management 37 (11), 952-974, 2009 | 108 | 2009 |
| Handbuch Handel J Zentes, B Swoboda, D Morschett, H Schramm-Klein Gabler, 2006 | 106 | 2006 |
| Who is the loser when I lose the game? Does losing an advergame have a negative impact on the perception of the brand? C Steffen, G Mau, H Schramm-Klein Journal of Advertising 42 (2-3), 183-195, 2013 | 100 | 2013 |
| Brand communication success in online consumption communities: An experimental analysis of the effects of communication style and brand pictorial representation S Steinmann, G Mau, H Schramm‐Klein Psychology & Marketing 32 (3), 356-371, 2015 | 92 | 2015 |
| Is it human? The role of anthropomorphism as a driver for the successful acceptance of digital voice assistants K Wagner, F Nimmermann, H Schramm-Klein | 83 | 2019 |
Dirk MorschettProfessor of International Management, University of Fribourg/Switzerland在 unifr.ch 的电子邮件经过验证
