| Are consumers myopic? Evidence from new and used car purchases MR Busse, CR Knittel, F Zettelmeyer American Economic Review 103 (1), 220-256, 2013 | 634 | 2013 |
| Internet car retailing FS Morton, F Zettelmeyer, J Silva‐Risso The Journal of Industrial Economics 49 (4), 501-519, 2001 | 530 | 2001 |
| The strategic positioning of store brands in retailer–manufacturer negotiations F Scott Morton, F Zettelmeyer Review of industrial organization 24, 161-194, 2004 | 514 | 2004 |
| Expanding to the Internet: Pricing and communications strategies when firms compete on multiple channels F Zettelmeyer Journal of marketing Research 37 (3), 292-308, 2000 | 470 | 2000 |
| $1,000 cash back: The pass-through of auto manufacturer promotions M Busse, J Silva-Risso, F Zettelmeyer American Economic Review 96 (4), 1253-1270, 2006 | 312 | 2006 |
| Brand equity, consumer learning and choice T Erdem, J Swait, S Broniarczyk, D Chakravarti, JN Kapferer, M Keane, ... Marketing letters 10, 301-318, 1999 | 299 | 1999 |
| A comparison of approaches to advertising measurement: Evidence from big field experiments at Facebook BR Gordon, F Zettelmeyer, N Bhargava, D Chapsky Marketing Science 38 (2), 193-225, 2019 | 297 | 2019 |
| How the Internet lowers prices: Evidence from matched survey and automobile transaction data F Zettelmeyer, FS Morton, J Silva-Risso Journal of marketing research 43 (2), 168-181, 2006 | 277 | 2006 |
| Consumer information and discrimination: Does the internet affect the pricing of new cars to women and minorities? FS Morton, F Zettelmeyer, J Silva-Risso Quantitative marketing and Economics 1, 65-92, 2003 | 266 | 2003 |
| Metrics to Evaluate R, D&E JR Hauser, F Zettelmeyer Research-Technology Management 40 (4), 32-38, 1997 | 250 | 1997 |
| The role of inference in context effects: Inferring what you want from what is available D Prelec, B Wernerfelt, F Zettelmeyer Journal of Consumer research 24 (1), 118-125, 1997 | 241 | 1997 |
| Contingent response to self-customization procedures: Implications for decision satisfaction and choice A Valenzuela, R Dhar, F Zettelmeyer Journal of marketing research 46 (6), 754-763, 2009 | 216 | 2009 |
| Information disclosure as a matching mechanism: Theory and evidence from a field experiment S Tadelis, F Zettelmeyer American Economic Review 105 (2), 886-905, 2015 | 158 | 2015 |
| When good news about your rival is good for you: The effect of third-party information on the division of channel profits G Shaffer, F Zettelmeyer Marketing Science 21 (3), 273-293, 2002 | 108 | 2002 |
| Advertising in a distribution channel G Shaffer, F Zettelmeyer Marketing Science 23 (4), 619-628, 2004 | 105 | 2004 |
| “The best price you'll ever get”: The 2005 employee discount pricing promotions in the US automobile industry MR Busse, DI Simester, F Zettelmeyer Marketing science 29 (2), 268-290, 2010 | 92 | 2010 |
| Pain at the pump: the differential effect of gasoline prices on new and used automobile markets MR Busse, CR Knittel, F Zettelmeyer National Bureau of Economic Research, 2009 | 79 | 2009 |
| Repairing the damage: The effect of price knowledge and gender on auto repair price quotes MR Busse, A Israeli, F Zettelmeyer Journal of Marketing Research 54 (1), 75-95, 2017 | 71 | 2017 |
| What matters in a price negotiation: Evidence from the US auto retailing industry F Scott Morton, J Silva-Risso, F Zettelmeyer Quantitative Marketing and Economics 9, 365-402, 2011 | 67 | 2011 |
| Close enough? a large-scale exploration of non-experimental approaches to advertising measurement BR Gordon, R Moakler, F Zettelmeyer Marketing Science 42 (4), 768-793, 2023 | 62 | 2023 |
