| Consumer Response to Virtual CSR Experiences YJ Lee, W Zhao, H Chen Journal of Current Issues & Research in Advertising, 2020 | 18 | 2020 |
| Shared Virtual Reality Experiences during the COVID-19 Pandemic: Exploring the Gratifications and Effects of Engagement with Immersive Videos Y Cheng, Y Wang, W Zhao International Journal of Environmental Research and Public Health 19 (9), 1-16, 2022 | 14 | 2022 |
| Corporate social responsibility in the energy industry: A content analysis of leading energy companies' websites W Zhao The Florida State University, 2015 | 12 | 2015 |
| The moderating effects of status-consumption motive and age in the relationship between CSR advertising appeal type and purchase intentions W Zhao, YJ Lee Journal of Promotion Management 25 (4), 520-540, 2019 | 8 | 2019 |
| Exploring 360-degree virtual reality videos for CSR communication: An integrated model of perceived control, telepresence, and consumer behavioral intentions W Zhao, Y Cheng, YI Lee Computers in Human Behavior, 2023 | 7 | 2023 |
| The influence of media exposure on young women’s intention to undergo cosmetic surgery: a third person perspective W Zhao Atlantic Journal of Communication 30 (2), 146-158, 2022 | 6 | 2022 |
| Virtually Enhancing Public Engagement During the Pandemic: Measuring the Impact of Virtual Reality Powered Immersive Videos on Corporate Social Responsibility Communication Y Cheng, Y Wang, W Zhao, K Zhang, X Cai, H Jiang Social Science Computer Review 42 (2), 438-459, 2024 | 3 | 2024 |
| Moralizing Campaign Coverage: A Computerized Textual Analysis of New York Times’ Reporting on Clinton and Trump During the 2016 Presidential Election Q Ji, W Zhao Journalism Practice 17 (6), 1288-1302, 2023 | 3 | 2023 |
| Understanding CSR Campaigns Through the Lens of Culture Values and Moral Emotion W Zhao Journal of Creative Communications, https://doi.org/10.1177/0973258622114318, 2023 | 2 | 2023 |
| The effects of CSR perceptions and agreements: applying the heuristic-systematic information processing model in CSR campaigns W Zhao Atlantic Journal of Communication, 1-17, 2023 | | 2023 |
| A Cross-cultural Examination of Corporate Social Responsibility Advertising Within Social Networks: The Roles of Moral Emotions, Culture Values, and Self-construal in … W Zhao Washington State University, 2019 | | 2019 |
Yoon Joo LeeAssociate Professor, Edward R. Murrow College of Communication, Washington State University在 wsu.edu 的电子邮件经过验证
Yoon Joo LeeAssociate Professor, Edward R. Murrow College of Communication, Washington State University在 wsu.edu 的电子邮件经过验证
Huan ChenUniversity of Florida在 jou.ufl.edu 的电子邮件经过验证