| A process-tracing study of brand extension evaluation DM Boush, B Loken Journal of marketing research 28 (1), 16-28, 1991 | 1672 | 1991 |
| Adolescent skepticism toward TV advertising and knowledge of advertiser tactics DM Boush, M Friestad, GM Rose Journal of consumer research 21 (1), 165-175, 1994 | 1029 | 1994 |
| Trustmarks, objective-source ratings, and implied investments in advertising: investigating online trust and the context-specific nature of internet signals KD Aiken, DM Boush Journal of the academy of marketing science 34 (3), 308-323, 2006 | 462 | 2006 |
| The development of marketplace persuasion knowledge in children, adolescents, and young adults P Wright, M Friestad, DM Boush Journal of Public Policy & Marketing 24 (2), 222-233, 2005 | 447 | 2005 |
| Deception in the marketplace: The psychology of deceptive persuasion and consumer self-protection DM Boush, M Friestad, P Wright Routledge, 2015 | 239 | 2015 |
| How advertising slogans can prime evaluations of brand extensions DM Boush Psychology & Marketing 10 (1), 67-78, 1993 | 237 | 1993 |
| Social responsibility as a unique dimension of brand personality and consumers' willingness to reward R Madrigal, DM Boush Psychology & Marketing 25 (6), 538-564, 2008 | 205 | 2008 |
| Family communication and children's purchasing influence: a cross-national examination GM Rose, D Boush, A Shoham Journal of Business Research 55 (11), 867-873, 2002 | 166 | 2002 |
| Cynicism and conformity as correlates of trust in product information sources DM Boush, CH Kim, LR Kahle, R Batra Journal of current issues & research in advertising 15 (2), 71-79, 1993 | 96 | 1993 |
| Integrating experience, advertising, and electronic word of mouth SA Jones, KD Aiken, DM Boush Journal of Internet Commerce 8 (3-4), 246-267, 2009 | 91 | 2009 |
| Brands as categories DM Boush Brand equity & advertising, 299-312, 2013 | 87 | 2013 |
| Disentangling the effects of perceived deception and anticipated harm on consumer responses to deceptive advertising GX Xie, R Madrigal, DM Boush Journal of Business Ethics 129, 281-293, 2015 | 86 | 2015 |
| How susceptible are consumers to deceptive advertising claims? A retrospective look at the experimental research literature GX Xie, DM Boush The Marketing Review 11 (3), 293-314, 2011 | 75 | 2011 |
| Mediating advertising effects DM Boush Television and the American family, 397-412, 2001 | 74 | 2001 |
| Self-esteem, susceptibility to interpersonal influence, and fashion attribute preference in early adolescents GM Rose, DM Boush, M Friestad ACR European Advances, 1998 | 59 | 1998 |
| Dynamic decision-making: A cross-cultural comparison of US and Peruvian export managers R Scott Marshall, DM Boush Journal of International Business Studies 32, 873-893, 2001 | 55 | 2001 |
| Good morning, Vietnam: An ethical analysis of Nike activities in Southeast Asia LR Kahle, DM Boush, M Phelps Sport Marketing Quarterly 9 (1), 43-52, 2000 | 47 | 2000 |
| Evaluating negative information in online consumer discussions: From qualitative analysis to signal detection DM Boush, L Kahle Journal of Euromarketing 11 (2), 89-105, 2002 | 41 | 2002 |
| Brand name effects on interproduct similarity judgments D Boush Marketing Letters 8, 419-427, 1997 | 36 | 1997 |
| Maslow's hierarchy and Social Adaptation as alternative accounts of value structures LR Kahle, PM Homer, RM O'Brien, DM Boush Values, lifestyles, and psychographics, 111-135, 2014 | 33 | 2014 |
