| A typology of second-hand business models M Yrjölä, H Hokkanen, H Saarijärvi Journal of Marketing Management 37 (7-8), 761-791, 2021 | 62 | 2021 |
| Business model opportunities in brick and mortar retailing through digitalization H Hokkanen, C Walker, A Donnelly Journal of Business Models 8 (3), 33-61, 2020 | 25 | 2020 |
| From customer to actor value propositions: an analysis of digital transaction platforms H Hokkanen, M Hänninen, M Yrjölä, H Saarijärvi The International Review of Retail, Distribution and Consumer Research 31 (3 …, 2021 | 23 | 2021 |
| Price or quality? Comparing consumers’ perceptions of competing private labels–An illustrative analysis in food retailing M Yrjölä, H Hokkanen, E Määttänen, H Saarijärvi International Conference on Advances in National Brand and Private Label …, 2020 | 6 | 2020 |
| A Business Model Perspective to Retail Transformation H Hokkanen Tampere University, 2022 | 3 | 2022 |
| Kaupan transformaatio: datan rooli ja arvopotentiaali H Saarijärvi, H Hokkanen Vastapaino, 2020 | | 2020 |
| Yksikkö-ja arvoveron vertailu epätäydellisen kilpailun tilanteessa H HOKKANEN | | 2006 |
Hannu SaarijärviProfessor of Marketing在 tuni.fi 的电子邮件经过验证
