Determinants of retail patronage: A meta-analytical perspective Y Pan, GM Zinkhan Journal of retailing 82 (3), 229-243, 2006 | 1206 | 2006 |
Born unequal: a study of the helpfulness of user-generated product reviews Y Pan, JQ Zhang Journal of retailing 87 (4), 598-612, 2011 | 809 | 2011 |
Antecedents of customer loyalty: An empirical synthesis and reexamination Y Pan, S Sheng, FT Xie Journal of retailing and consumer services 19 (1), 150-158, 2012 | 560 | 2012 |
Exploring the impact of online privacy disclosures on consumer trust Y Pan, GM Zinkhan Journal of retailing 82 (4), 331-338, 2006 | 444 | 2006 |
Predictors, consequence, and measurement of ethical judgments: Review and meta-analysis Y Pan, JR Sparks Journal of business research 65 (1), 84-91, 2012 | 292 | 2012 |
Ethical judgments in business ethics research: Definition, and research agenda JR Sparks, Y Pan Journal of business ethics 91, 405-418, 2010 | 252 | 2010 |
Corporate social responsibility: Findings from the Chinese hospitality industry L Su, Y Pan, X Chen Journal of retailing and consumer services 34, 240-247, 2017 | 158 | 2017 |
The differential effects of retail density: An investigation of goods versus service settings Y Pan, JC Siemens Journal of Business Research 64 (2), 105-112, 2011 | 140 | 2011 |
Partitioning or bundling? Perceived fairness of the surcharge makes a difference S Sheng, Y Bao, Y Pan Psychology & Marketing 24 (12), 1025-1041, 2007 | 127 | 2007 |
Bundling as a new product introduction strategy: The role of brand image and bundle features S Sheng, Y Pan Journal of retailing and consumer services 16 (5), 367-376, 2009 | 49 | 2009 |
A cross‐cultural investigation of work values among young executives in China and the USA Y Pan, X Song, A Goldschmidt, W French Cross Cultural Management: An International Journal 17 (3), 283-298, 2010 | 44 | 2010 |
The subjective well-being of nations: a role for marketing? Y Pan, GM Zinkhan, S Sheng Journal of Macromarketing 27 (4), 360-369, 2007 | 39 | 2007 |
Information technology–enhanced pricing strategies: managerial and public policy implications A Dixit, K Braunsberger, GM Zinkhan, Y Pan Journal of Business Research 58 (9), 1169-1177, 2005 | 29 | 2005 |
The composition of the editorial boards of general marketing journals Y Pan, JQ Zhang Journal of Marketing Education 36 (1), 33-44, 2014 | 28 | 2014 |
Antecedents and consequences of customer loyalty: An empirical synthesis and reexamination Y Pan, FT Xie Latin American Advances in Consumer Research 2, 173, 2008 | 22 | 2008 |
Two models of online patronage: why do consumers shop on the internet? Y Pan, G Zinkhan Web systems design and online consumer behavior, 43-68, 2005 | 19 | 2005 |
Consumer communications, media use, and purchases via the internet: a comparative, exploratory study H Kwak, GM Zinkhan, Y Pan, TL Andras Journal of International Consumer Marketing 20 (3-4), 55-68, 2008 | 13 | 2008 |
When will going green enhance firm performance? T Hirunyawipada, Y Pan Journal of Marketing Theory and Practice 28 (3), 226-241, 2020 | 11 | 2020 |
Author affiliation index: A new approach to marketing journal ranking Y Pan, CR Chen Marketing Education Review 21 (3), 275-188, 2011 | 10 | 2011 |
Netvertising characteristics, challenges and opportunities: a research agenda Y Pan, GM Zinkhan International Journal of Internet Marketing and Advertising 1 (3), 283-299, 2004 | 10 | 2004 |