| The effect of banner advertising on internet purchasing P Manchanda, JP Dubé, KY Goh, PK Chintagunta Journal of Marketing Research 43 (1), 98-108, 2006 | 724 | 2006 |
| The “shopping basket”: A model for multicategory purchase incidence decisions P Manchanda, A Ansari, S Gupta Marketing science 18 (2), 95-114, 1999 | 643 | 1999 |
| Gamification and mobile marketing effectiveness CF Hofacker, K De Ruyter, NH Lurie, P Manchanda, J Donaldson Journal of Interactive Marketing 34 (1), 25-36, 2016 | 640 | 2016 |
| Asymmetric social interactions in physician prescription behavior: The role of opinion leaders HS Nair, P Manchanda, T Bhatia Journal of Marketing Research 47 (5), 883-895, 2010 | 487 | 2010 |
| An empirical model of advertising dynamics JP Dubé, GJ Hitsch, P Manchanda Quantitative marketing and economics 3, 107-144, 2005 | 387 | 2005 |
| Response modeling with nonrandom marketing-mix variables P Manchanda, PE Rossi, PK Chintagunta Journal of Marketing Research 41 (4), 467-478, 2004 | 374 | 2004 |
| The role of targeted communication and contagion in product adoption P Manchanda, Y Xie, N Youn Marketing Science 27 (6), 961-976, 2008 | 368 | 2008 |
| Social dollars: The economic impact of customer participation in a firm-sponsored online customer community P Manchanda, G Packard, A Pattabhiramaiah Marketing Science 34 (3), 367-387, 2015 | 367 | 2015 |
| Temporal differences in the role of marketing communication in new product categories S Narayanan, P Manchanda, PK Chintagunta Journal of marketing research 42 (3), 278-290, 2005 | 333 | 2005 |
| Modeling social interactions: Identification, empirical methods and policy implications WR Hartmann, P Manchanda, H Nair, M Bothner, P Dodds, D Godes, ... Marketing letters 19, 287-304, 2008 | 330 | 2008 |
| Marketing activity, blogging and sales H Onishi, P Manchanda International Journal of Research in Marketing 29 (3), 221-234, 2012 | 328 | 2012 |
| Heterogeneous learning and the targeting of marketing communication for new products S Narayanan, P Manchanda Marketing science 28 (3), 424-441, 2009 | 278 | 2009 |
| The effects and role of direct-to-physician marketing in the pharmaceutical industry: an integrative review P Manchanda, E Honka Yale J. Health Pol'y L. & Ethics 5, 785, 2005 | 254 | 2005 |
| Quantifying cross and direct network effects in online consumer-to-consumer platforms J Chu, P Manchanda Marketing Science 35 (6), 870-893, 2016 | 243 | 2016 |
| Measuring heterogeneous reservation prices for product bundles K Jedidi, S Jagpal, P Manchanda Marketing Science 22 (1), 107-130, 2003 | 203 | 2003 |
| The dynamic effect of innovation on market structure HJ Van Heerde, CF Mela, P Manchanda Journal of Marketing Research 41 (2), 166-183, 2004 | 197 | 2004 |
| Responsiveness of physician prescription behavior to salesforce effort: An individual level analysis P Manchanda, PK Chintagunta Marketing Letters 15, 129-145, 2004 | 183 | 2004 |
| Irrelevant information and mediated intertemporal choice SMJ Van Osselaer, JW Alba, P Manchanda Journal of Consumer Psychology 14 (3), 257-270, 2004 | 160 | 2004 |
| The effect of signal quality and contiguous word of mouth on customer acquisition for a video-on-demand service S Nam, P Manchanda, PK Chintagunta Marketing Science 29 (4), 690-700, 2010 | 155 | 2010 |
| Platforms: a multiplicity of research opportunities S Sriram, P Manchanda, ME Bravo, J Chu, L Ma, M Song, S Shriver, ... Marketing Letters 26, 141-152, 2015 | 119 | 2015 |
