| Storytelling in destination brands’ promotional videos SMA Moin, S Hosany, J O'Brien Tourism Management Perspectives 34, 100639, 2020 | 84 | 2020 |
| Trust in financial services: Impact of institutional trust and dispositional trust on trusting belief SMA Moin, J Devlin, S McKechnie Journal of Financial Services Marketing 20 (2), 91-106, 2015 | 53 | 2015 |
| Brand Storytelling in the Digital Age: Theories, Practice and Application SMA Moin Palgrave Macmillan, 2020 | 41 | 2020 |
| Trust in financial services: the influence of demographics and dispositional characteristics SMA Moin, JF Devlin, S McKechnie Journal of Financial Services Marketing 22 (2), 64-76, 2017 | 35 | 2017 |
| The magic of branding: The role of ‘pledge’,‘turn’and ‘prestige’in fostering consumer trust in financial services SMA Moin, J Devlin, S McKechnie Journal of Financial Services Marketing 21 (2), 113-126, 2016 | 13 | 2016 |
| Introducing a composite measure of trust in financial services SMA Moin, J Devlin, S McKechnie The Service Industries Journal, 1-27, 2021 | 8 | 2021 |
| Introduction: The Ancient Art of Storytelling and the Language of Marketing SMA Moin Brand Storytelling in the Digital Age, 1-17, 2020 | 4 | 2020 |
| Storytelling for Minds: Neuroscience’s Approaches to Branding SMA Moin Brand Storytelling in the Digital Age, 41-51, 2020 | 3 | 2020 |
| Brand Storytelling: A Review of the Interdisciplinary Literature SMA Moin Brand Storytelling in the Digital Age, 19-39, 2020 | 3 | 2020 |
| Storytelling for Hearts: Brand–Consumer Conversations in the Digital Age SMA Moin Brand Storytelling in the Digital Age, 53-68, 2020 | 3 | 2020 |
| Conclusion: The Future of Storytelling SMA Moin Brand Storytelling in the Digital Age, 89-96, 2020 | 2 | 2020 |
| Creativity in the Imagination Age: Theories, Practice and Application SMA Moin Springer Nature, 2022 | 1* | 2022 |
| Character and Plot: Narrative Structure and the Art of Archetype Enactment SMA Moin Brand Storytelling in the Digital Age, 69-87, 2020 | 1 | 2020 |
| Binding through branding: an investigation into the impact of brand experience and brand image on consumers’ perception of trust in the context of the UK financial services sector SMA Moin University of Nottingham, 2016 | 1 | 2016 |
| Navigating Through the Imagination Age: Set the Moral Gyro and Put Humanity at the Helm SMA Moin Creativity in the Imagination Age, 143-155, 2022 | | 2022 |
| Ideation to Impact: The Organisational Culture That Transforms Caterpillars into Butterflies SMA Moin Creativity in the Imagination Age, 113-142, 2022 | | 2022 |
| Creating a World Out of Our Minds: A Philosophical Perspective of Imagination SMA Moin Creativity in the Imagination Age, 25-39, 2022 | | 2022 |
| The Mysterious Ingenuity that Makes Us Humans: Deciphering Creativity Through the Lens of Philosophy and Divinity SMA Moin Creativity in the Imagination Age, 41-64, 2022 | | 2022 |
| Connecting the Dots: The Inextricable Link Between Imagination, Creativity and Innovation SMA Moin Creativity in the Imagination Age, 99-111, 2022 | | 2022 |
| The Magic and Mystery of the Imagination Age: Where Human Mind Meets Science and Technology SMA Moin Creativity in the Imagination Age, 1-24, 2022 | | 2022 |
James DevlinProfessor of Financial Services Marketing and Consumption在 nottingham.ac.uk 的电子邮件经过验证
