| Adoption of Shariah compliant peer-to-business financing platforms by SMEs: A conceptual strategic framework for fintechs in Bahrain W Ali, S Muthaly, M Dada International Journal of Innovative Technology and Exploring Engineering 8 …, 2018 | 25 | 2018 |
| The factors influencing the popularity of tiktok among generation Z: A quantitative study in Yogyakarta, Indonesia AWP Daryus, RB Ahmad, M Dada Electronic Journal of Business and Management 7 (1), 2550-1380, 2022 | 17 | 2022 |
| The Effect of Celebrity Endorsement on Consumer Behaviour in Klang Valley Malaysia ZO Fauzee, M Dada Electronic Journal of Business and Management 6 (1), 2550-1380, 2021 | 7 | 2021 |
| Adoption of “Shariah” Compliant Financing-Based Crowdfunding Platform by Smes: A Case Study on Beehive W Ali, M Dada, S Muthaly, M Saeedi | 7 | 2020 |
| Displaying Colorful Products in Physical Stores and E-Commerce Sites Without Impacting Color Blind People M Dada, MT Reaz, JJ Ribero Finance, Accounting and Law in the Digital Age: The Impact of Technology and …, 2023 | 3 | 2023 |
| An exploratory study on challenges faced by working women and their perceived supports towards remote work in Malaysia A Siva Sankari, P Ramani, M Dada Electronic Journal of Business and Management 7 (1), 73-87, 2022 | 3 | 2022 |
| Demand for digital skills, skill gaps and graduate employability: Evidence from employers in Malaysia PK Tee, LC Wong, M Dada, BL Song, CP Ng F1000Research 13, 389, 2024 | 2 | 2024 |
| ROLE OF SOCIAL MEDIA MARKETING ON CONSUMER PURCHASING INTENTION AMONG MILLENNIALS IN KLANG VALLEY. S Shamini, M Dada, TP Kiong International Journal of Early Childhood Special Education 14 (3), 2022 | 2 | 2022 |
| Determinants of Online Purchase Intention for Luxury Fashion: Comparative Analysis between Gen X and Gen Y in Indonesia. TP Kiong, M Dada, N Sabloak International Journal of Early Childhood Special Education 14 (3), 2022 | 2 | 2022 |
| Influence of price awareness, brand image and selfconcept on purchasing behaviour towards the fashion apparel industry among Generation Y consumers in Malaysia BJ Lee, PK Tee, M Dada Electronic Journal of Business and Management 7 (1), 17-36, 2022 | 2 | 2022 |
| Factors Influencing Job Satisfaction Among Employees in Aspiro Solutions Sdn. Bhd S Elangovan, S Suppramaniam, M Dada Electronic Journal of Business and Management 8 (1), 40-53, 2023 | 1 | 2023 |
| Environmental Claims, Environment Involvement and Advertising Execution-Key Factors that Influence Consumers' Trust towards Green Advertisement. KP Yin, TP Kiong, R Ahmad, D Morakinyo International Journal of Early Childhood Special Education 14 (3), 2022 | 1 | 2022 |
| The Influence Of Perceived Enjoyment On Impulsive Buying Behaviour In The Apparel Industry Among Millennials In Klang Valley, Malaysia M Baskaran, M Dada Electronic Journal of Business and Management 7 (1), 1-16, 2022 | 1 | 2022 |
| Perceived discrimination in hiring LGBT individuals in the arts & media sector in Malaysia: A Qualitative study D Nelamagan, S Suppramaniam, M Dada Electronic Journal of Business and Management 7 (3), 1-19, 2022 | 1 | 2022 |
| INFLUENCE OF PRODUCT PACKAGING, PROMOTIONS AND STORE-ENVIRONMENT OF THE RETAIL INDUSTRY ON THE IMPULSIVE PURCHASING BEHAVIOUR OF FEMALES IN DHAKA, BANGLADESH MH Islam, RB Ahmad, M Dada Electronic Journal of Business and Management 7 (1), 58-72, 2022 | 1 | 2022 |
| The effect of celebrity endorsement on consumer behaviour in Klang Valley Malaysia M Baskaran, M Dada Electronic Journal of Business and Management 7 (1), 1-16, 2022 | 1 | 2022 |
| A study on celebrity endorsement and multiple perceived values toward brand preference in fashion apparel products among APU undergraduates K Ting, C Weng, BCY Fah, M Dada Electronic Journal of Business and Management 1, 1-13, 2020 | 1 | 2020 |
| Comparison of people’s financial wellbeing between China and Malaysia S Xin, BC Yin-Fah, M Dada Electronic Journal of Business & Management 5 (1), 14-22, 2020 | 1 | 2020 |
| Prevalence of Red-Green Colour Vision Deficiency in Dhaka City and Developing a Localized CVD Diagnostic Tool MT Reaz, JJ Ribero, M Dada, R Ekhowan Business Development via AI and Digitalization: Volume 2, 873-885, 2024 | | 2024 |
| Factors Affecting Graduates’ Employability Skills: Quantitative Study on Employees in Brunei NSBM Sulaimi, J Choudhary, M Dada Board Diversity and Corporate Governance, 219-235, 2024 | | 2024 |
