| Social exchange theory and research on business-to-business relational exchange CJ Lambe, CM Wittmann, RE Spekman Journal of Business-to-Business Marketing 8 (3), 1-36, 2001 | 1146 | 2001 |
| Explaining alliance success: Competences, resources, relational factors, and resource-advantage theory CM Wittmann, SD Hunt, DB Arnett Industrial Marketing Management 38 (7), 743-756, 2009 | 327 | 2009 |
| Antecedents and consequences of opportunism in buyer–supplier relations: Research synthesis and new frontiers TG Hawkins, CM Wittmann, MM Beyerlein Industrial Marketing Management 37 (8), 895-909, 2008 | 291 | 2008 |
| Leveraging CRM for sales: the role of organizational capabilities in successful CRM implementation P Raman, CM Wittmann, NA Rauseo Journal of Personal Selling & Sales Management 26 (1), 39-53, 2006 | 267 | 2006 |
| Improving marketing success: The role of tacit knowledge exchange between sales and marketing DB Arnett, CM Wittmann Journal of Business Research 67 (3), 324-331, 2014 | 258 | 2014 |
| A theory and model of business alliance success SD Hunt, CJ Lambe, CM Wittmann Journal of Relationship Marketing 1 (1), 17-35, 2002 | 203 | 2002 |
| Knowledge management and franchise systems AK Paswan, CM Wittmann Industrial Marketing Management 38 (2), 173-180, 2009 | 195 | 2009 |
| Strategic alliances: what can we learn when they fail? CM Wittmann Journal of Business-to-Business Marketing 14 (3), 1-19, 2007 | 59 | 2007 |
| Aftermarket support and the supply chain: exemplars and implications from the aerospace industry MT Farris, CM Wittmann, R Hasty International Journal of Physical Distribution & Logistics Management 35 (1 …, 2005 | 59 | 2005 |
| Encouraging future helping behaviors: The role of student-faculty relationships in higher education marketing DB Arnett, CM Wittmann, BJ Wilson III Journal of Marketing for Higher Education 13 (1-2), 127-157, 2004 | 53 | 2004 |
| Enhancing reverse auction use theory: An exploratory study TG Hawkins, MJ Gravier, CM Wittmann Supply Chain Management: An International Journal 15 (1), 21-42, 2010 | 50 | 2010 |
| Intra, extra, and internets in franchise network organizations AK Paswan, CM Wittmann, JA Young Journal of Business to Business Marketing 11 (1-2), 103-129, 2004 | 50 | 2004 |
| Service-dominant logic and supply chain management: are we there yet? WS Randall, CM Wittmann, DR Nowicki, TL Pohlen International Journal of Physical Distribution & Logistics Management 44 (1 …, 2014 | 48* | 2014 |
| An empirical examination of reverse auction appropriateness in B2B source selection TG Hawkins, WS Randall, CM Wittmann Journal of Supply Chain Management 45 (4), 55-71, 2009 | 48 | 2009 |
| A process model of tacit knowledge transfer between sales and marketing DB Arnett, CM Wittmann, JD Hansen Industrial Marketing Management 93, 259-269, 2021 | 41 | 2021 |
| Business alliance success: The influence of alliance competence, idiosyncratic resources, and relational factors CM Wittmann Texas Tech University, 2001 | 6 | 2001 |
| Business alliance success: The influence of alliance competence, idiosyncratic resources, and relational factors CM Wittmann Texas Tech University, 2001 | 6 | 2001 |
| Why did I lose? Debriefing quality and its effects on justice, protests, and sales loss attribution TG Hawkins, M Wittmann, MJ Gravier, S Niranjan, WA Muir Journal of Purchasing and Supply Management 29, 1-13, 2023 | | 2023 |
| Antecedents and consequences of opportunism in buyer-supplier relations: Research synthesis and new frontiers (vol 37, pg 895, 2008) CM Wittmann INDUSTRIAL MARKETING MANAGEMENT 39 (5), 874, 2010 | | 2010 |
