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Arnold  Chung
Arnold Chung
在 utexas.edu 的电子邮件经过验证
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E-cigarette social media messages: a text mining analysis of marketing and consumer conversations on Twitter
AJ Lazard, AJ Saffer, GB Wilcox, ADW Chung, MS Mackert, JM Bernhardt
JMIR public health and surveillance 2 (2), e6551, 2016
782016
Temporal certainty and skippable in-stream commercials: Effects of ad length, timer, and skip-ad button on irritation and skipping behavior
YA Jeon, H Son, AD Chung, ME Drumwright
Journal of Interactive Marketing 47 (1), 144-158, 2019
682019
Understanding public engagement on twitter using topic modeling: The 2019 Ridgecrest earthquake case
J Ahn, H Son, AD Chung
International journal of information management data insights 1 (2), 100033, 2021
482021
Reactions to foodborne Escherichia coli outbreaks: A text-mining analysis of the public's response
EM Glowacki, JB Glowacki, AD Chung, GB Wilcox
American journal of infection control 47 (10), 1280-1282, 2019
182019
Collaborative touchdown with# Kaepernick and# BLM: Sentiment analysis of tweets expressing Colin Kaepernick's refusal to stand during the national anthem and its association …
J Yoo, J Brown, A Chung
Journal of Sports Media 13 (2), 39-60, 2018
102018
From the black box to the glass box: Using unsupervised and supervised learning processes to predict user engagement for the airline companies
H Son, J Ahn, AD Chung, ME Drumwright
International Journal of Information Management Data Insights 3 (2), 100181, 2023
92023
Measuring the effectiveness of peer-to-peer influencer marketing in an integrated brand campaign
JA Sciarrino, GB Wilcox, A Chung
Journal of Digital & Social Media Marketing 8 (1), 85-95, 2020
72020
Drunk Girl: A brief thematic analysis of Twitter posts about alcohol use and# MeToo
C Lindstadt, BP Boyer, E Ciszek, A Chung, G Wilcox
Qualitative Research Reports in Communication 23 (1), 90-104, 2022
62022
A test of the hierarchy of advertising effects via a panel data set on email advertising
AD Chung
52020
Social media’s return on investment in an integrated marketing campaign: Media mix modelling
GB Wilcox, K Sussman, A Chung
Journal of Digital & Social Media Marketing 6 (2), 181-190, 2018
32018
Ad Length and the Presence of the Timer in In-Stream Commercial: An Abstract
Y Jeon, H Son, AD Chung
Back to the Future: Using Marketing Basics to Provide Customer Value …, 2018
2018
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