关注
H. Alice Li
标题
引用次数
引用次数
年份
Digital marketing: A framework, review and research agenda
PK Kannan, HA Li
International Journal of Research in Marketing 34 (1), 22-45, 2017
22982017
Attributing conversions in a multichannel online marketing environment: An empirical model and a field experiment
HA Li, PK Kannan
Journal of Marketing Research 51 (1), 40-56, 2014
5962014
Optimal design of free samples for digital products and services
H Li, S Jain, PK Kannan
Journal of Marketing Research 56 (3), 419-438, 2019
972019
Attribution strategies and return on keyword investment in paid search advertising
H Li, PK Kannan, S Viswanathan, A Pani
Marketing Science 35 (6), 831-848, 2016
872016
Charting the path to purchase using topic models
H Li, L Ma
Journal of Marketing Research 57 (6), 1019-1036, 2020
302020
Industry 4.0 technologies: Empirical impacts and decision framework
C Bai, HA Li, Y Xiao
Production and Operations Management, 2023
202023
Nodule detection with eye movements
M Wedel, J Yan, EL Siegel, H Li
Journal of Behavioral Decision Making 29 (2-3), 254-270, 2016
11*2016
Converting free users to paid subscribers in the SaaS context–the impact of marketing touchpoints, message content, and usage
HA Li
Production and Operations Management 31 (5), 2185-2203, 2022
102022
Multitouch Attribution in the Customer Purchase Journey
HAL PK Kannan
Impact at JMR, 2021
10*2021
Impact of conflict delisting and relisting on remaining products in retail stores: Sales gains across products categories and spillovers to nearby stores
HA Li, X Wan
Production and Operations Management 32 (7), 2264-2282, 2023
32023
Attribution modeling and marketing resource allocation in an online environment
H Li
12014
Using Text Analysis in Parallel Mediation Analysis
J Zhang, HA Li, GM Allenby
Marketing Science, 2024
2024
Gaining from Losing a Competition in Product Variety
X Wan, HA Li
Production and Operations Management 33 (2), 577-594, 2024
2024
Unraveling Consumer Purchase Journey Using Neural Network Models
V Churchill, HA Li, D Xiu
Journal of Machine Learning for Modeling and Computing 5 (1), 2024
2024
Selecting and Optimizing the Freemium Sales Model
PK Kannan, X Gu, HA Li
Impact at JMR, 2023
2023
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