| Brand personality traits of world heritage sites: Text mining approach MAE Hassan, K Zerva, S Aulet Sustainability 13 (11), 6142, 2021 | 14 | 2021 |
| A Model for Brand Personality Word Embedding: Identifying UNESCO World Heritage Personality Categories MAE Hassan, K Zerva, S Aulet Journal of Travel Research 63 (1), 44-63, 2024 | 7 | 2024 |
| Brand personality positioning of world heritage sites: A text mining approach MAE Hassan, K Zerva, S Aulet European Journal of Tourism Research 35, 3505-3505, 2023 | 4 | 2023 |
| Brand Personality Traits of World Heritage Sites: Text Mining Approach. Sustainability 2021, 13, 6142 MAE Hassan, K Zerva, S Aulet s Note: MDPI stays neutral with regard to jurisdictional claims in published …, 2021 | 2 | 2021 |
| Brand Personality Word Embedding Model: UNESCO World Heritage Personality Scale MAE Hassan, K Zerva, S Aulet JOURNAL OF TRAVEL RESEARCH, 2023 | | 2023 |
| World heritage brand personality comparative analysis MAE Hassan Universitat de Girona, 2023 | | 2023 |
| THE BRAND PERSONALITY OF WORLD HERITAGE SITES: TEXT MINING THE PERCEPTIONS OF UNESCO EXPERTS AND VISITORS MAE HASSAN, K ZERVA, S AULET Tourism Culture & Communication, 2023 | | 2023 |
| Four Thesaurus Brand Personality Dictionaries [dades de recerca] MAE Hassan, K Zerva, S Aulet Serrallonga Universitat de Girona, 2021 | | 2021 |
| World Heritage Brand Personality MAE Hassan, K Zerva, S Aulet ATLAS Annual Conference 2019 Tourism Transformations, 8/12, 2019 | | 2019 |
| Branding World Heritage Sites: Case of Egypt MAE Hassan between strategic orientation and performance p. 17, 123, 0 | | |
