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Stacey Brennan
Stacey Brennan
其他姓名Stacey Baxter
在 sydney.edu.au 的电子邮件经过验证
标题
引用次数
引用次数
年份
Antecedents and consequences of participation in brand communities: A literature review
M Hook, S Baxter, A Kulczynski
Journal of Brand Management 25, 277-292, 2018
1072018
The impact of age on consumer attachment to celebrities and endorsed brand attachment
J Ilicic, SM Baxter, A Kulczynski
Journal of Brand Management 23, 273-288, 2016
882016
Ads aimed at dads: Exploring consumers’ reactions towards advertising that conforms and challenges traditional gender role ideologies
SM Baxter, A Kulczynski, J Ilicic
International Journal of Advertising 35 (6), 970-982, 2016
792016
Roses are red, violets are blue, sophisticated brands have a Tiffany Hue: The effect of iconic brand color priming on brand personality judgments
SM Baxter, J Ilicic, A Kulczynski
Journal of Brand Management 25, 384-394, 2018
602018
When your source is smiling, consumers may automatically smile with you: Investigating the source expressive display hypothesis
A Kulczynski, J Ilicic, SM Baxter
Psychology & Marketing 33 (1), 5-19, 2016
592016
How a smile can make a difference: Enhancing the persuasive appeal of celebrity endorsers: Boosting consumer perceptions of celebrity genuineness through the use of a “Duchenne …
J Ilicic, A Kulczynski, SM Baxter
Journal of Advertising Research 58 (1), 51-64, 2018
512018
Fit in celebrity–charity alliances: when perceived celanthropy benefits nonprofit organisations
J Ilicic, S Baxter
International Journal of Nonprofit and Voluntary Sector Marketing 19 (3 …, 2014
512014
Phonetic symbolism and children's brand name preferences
S Baxter, TM Lowrey
Journal of Consumer Marketing 28 (7), 516-523, 2011
472011
Measuring motivations for popular music concert attendance
A Kulczynski, S Baxter, T Young
Event Management 20 (2), 239-254, 2016
442016
Healthy kids: Examining the effect of message framing and polarity on children's attitudes and behavioral intentions
J Wyllie, S Baxter, A Kulczynski
Journal of Advertising 44 (2), 140-150, 2015
402015
What’s in a name? Examining the effect of phonetic fit between spokesperson name and product attributes on source credibility
S Baxter, J Ilicic, A Kulczynski
Marketing Letters 26, 525-534, 2015
362015
May the force drag your dynamic logo: The brand work-energy effect
SM Baxter, J Ilicic
International Journal of Research in Marketing 35 (3), 509-523, 2018
352018
Communicating product size using sound and shape symbolism
SM Baxter, J Ilicic, A Kulczynski, T Lowrey
Journal of Product & Brand Management 24 (5), 472-480, 2015
302015
Names versus faces: examining spokesperson-based congruency effects in advertising
J Ilicic, SM Baxter, A Kulczynski
European Journal of Marketing 49 (1/2), 62-81, 2015
302015
Promoting authenticity through celebrity brands
A Kennedy, SM Baxter, A Kulczynski
European Journal of Marketing 55 (7), 2072-2099, 2021
252021
The influence of product placement prominence on consumer attitudes and intentions: A theoretical framework
B Kozary, S Baxter
University of Newcastle, 2010
252010
Examining children's preference for phonetically manipulated brand names across two English accent groups
S Baxter, T Lowrey
International Journal of Research in Marketing 31 (1), 122-124, 2014
242014
Looking at you: Celebrity direct eye gaze influences social media post effectiveness
J Ilicic, SM Brennan
European Journal of Marketing 54 (12), 3051-3076, 2020
222020
Celebrity versus film persona endorsements: Examining the effect of celebrity transgressions on consumer judgments
A Kennedy, SM Baxter, J Ilicic
Psychology & Marketing 36 (2), 102-112, 2019
222019
Exploring children's attitudes towards research participation
S Baxter
International Journal of Market Research 54 (4), 455-464, 2012
222012
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