| Does virtual reality attract visitors? The mediating effect of presence on consumer response in virtual reality tourism advertising WH Lo, KLB Cheng Information technology & tourism 22 (4), 537-562, 2020 | 138 | 2020 |
| Who to find to endorse? Evaluation of online influencers among young consumers and its implications for effective influencer marketing WS Tsen, BKL Cheng Young Consumers 22 (2), 237-253, 2021 | 50 | 2021 |
| Can news be imaginative? An experiment testing the perceived credibility of melodramatic animated news, news organizations, media use, and media dependency BKL Cheng, WH Lo Electronic News 6 (3), 131-150, 2012 | 33 | 2012 |
| Awareness of outdoor advertising in Hong Kong K Chan, B Cheng International Journal of Consumer Research 1 (1), 81, 2012 | 27 | 2012 |
| The use of melodramatic animation in news, presence and news credibility: A path model WH Lo, BKL Cheng Journalism Studies 18 (6), 787-805, 2017 | 21 | 2017 |
| The effects of melodramatic animation in crime-related news BKL Cheng, WH Lo Journalism & Mass Communication Quarterly 92 (3), 559-579, 2015 | 11 | 2015 |
| Fuelling the debate: Predictive relationships among personality characteristics, motives and effects of melodramatic animated news viewing WH Lo, BKL Cheng Journal of Applied Journalism & Media Studies 2 (1), 135-160, 2013 | 6 | 2013 |
| Regulatory fit effects on children's responses to healthy eating promotion: An experiment testing message and celebrity fit BKL Cheng Health Marketing Quarterly 32 (1), 48-64, 2015 | 4 | 2015 |
| The Advertising Effectiveness of Projecting Humorous Elements into Sexual Advertising Appeals: An Experimental Study Communication Studies Department BKL Cheng, CZQ Duo School of Communication, Hong Kong Baptist University, M Phil student, 2003 | 4 | 2003 |
| Effect of virtual reality news presentation on news learning WH Lo, BKL Cheng, S Wang Electronic News 17 (3), 164-180, 2023 | 3 | 2023 |
| Melodramatic animation in crime news and news information learning BKL Cheng, WH Lo Journalism 22 (2), 537-552, 2021 | 3 | 2021 |
| Tourists’ awareness and liking of outdoor advertising BKL Cheng, K Chan Journal of Journalism and Mass Communications 4 (5), 293-302, 2014 | 3 | 2014 |
| Animated News and Credibility WH LO, BK CHENG The Evolving Landscape of Media and Communication in Hong Kong 151, 2018 | 2 | 2018 |
| The Advertising Effectiveness of Projecting Humorous Elements into Sexual Advertising Appeals BKL Cheng, CZQ Duo | 1 | 2004 |
| Discipline-Based Communities of Practice: Life-Long Learning of Advertising and Public Relations Educators K Chan, L Tsang, L Lee, SSK Lam, R Chan, BKL Cheng, FF Fan, ... | | 2021 |
| To Drink More Water or Less Coke? Promoting Healthy Eating among Children Using Regulatory Fit Theory BKL Cheng Advances in Advertising Research (Vol. V) Extending the Boundaries of …, 2014 | | 2014 |
| Promoting healthy eating among children using regulatory fit theory BKL Cheng Hong Kong Baptist University, 2013 | | 2013 |
| The Effectiveness of Outdoor Advertising in Hong Kong K Chan, B Cheng na, 2011 | | 2011 |
