| Relatedness, prominence, and constructive sponsor identification GV Johar, MT Pham Journal of marketing research 36 (3), 299-312, 1999 | 690 | 1999 |
| Two roads to updating brand personality impressions: Trait versus evaluative inferencing GV Johar, J Sengupta, JL Aaker Journal of Marketing research 42 (4), 458-469, 2005 | 377 | 2005 |
| Market prominence biases in sponsor identification: Processes and consequentiality MT Pham, GV Johar Psychology & Marketing 18 (2), 123-143, 2001 | 329 | 2001 |
| Effects of inconsistent attribute information on the predictive value of product attitudes: Toward a resolution of opposing perspectives J Sengupta, GV Johar Journal of Consumer research 29 (1), 39-56, 2002 | 311 | 2002 |
| Consumer behavior: A quadrennium J Jacoby, GV Johar, M Morrin Annual review of psychology 49 (1), 319-344, 1998 | 248 | 1998 |
| Consumer involvement and deception from implied advertising claims GV Johar Journal of Marketing Research 32 (3), 267-279, 1995 | 248 | 1995 |
| Babyfaces, trait inferences, and company evaluations in a public relations crisis GJ Gorn, Y Jiang, GV Johar Journal of Consumer Research 35 (1), 36-49, 2008 | 243 | 2008 |
| Indulgence as self-reward for prior shopping restraint: A justification-based mechanism A Mukhopadhyay, GV Johar Journal of Consumer Psychology 19 (3), 334-345, 2009 | 222 | 2009 |
| Where there is a will, is there a way? Effects of lay theories of self-control on setting and keeping resolutions A Mukhopadhyay, GV Johar Journal of Consumer Research 31 (4), 779-786, 2005 | 215 | 2005 |
| Autonomous shopping systems: Identifying and overcoming barriers to consumer adoption E De Bellis, GV Johar Journal of Retailing 96 (1), 74-87, 2020 | 206 | 2020 |
| Better marketing for a better world RK Chandy, GV Johar, C Moorman, JH Roberts Journal of Marketing 85 (3), 1-9, 2021 | 189 | 2021 |
| Do you know me? Consumer calibration of friends' knowledge AD Gershoff, GV Johar Journal of Consumer Research 32 (4), 496-503, 2006 | 179 | 2006 |
| The role of myth in creative advertising design: Theory, process and outcome GV Johar, MB Holbrook, BB Stern Journal of Advertising 30 (2), 1-25, 2001 | 176 | 2001 |
| MAPping the Frontiers: Theoretical Advances in Consumer Research on Memory, Affect, and Persuasion GV Johar, D Maheswaran, LA Peracchio Journal of Consumer Research 33 (1), 139-149, 2006 | 170 | 2006 |
| How event sponsors are really identified: A (baseball) field analysis GV Johar, MT Pham, KL Wakefield Journal of Advertising Research 46 (2), 183-198, 2006 | 169 | 2006 |
| The use of concurrent disclosures to correct invalid inferences GV Johar, CJ Simmons Journal of Consumer Research 26 (4), 307-322, 2000 | 162 | 2000 |
| Egocentric categorization and product judgment: Seeing your traits in what you own (and their opposite in what you don't) L Weiss, GV Johar Journal of Consumer Research 40 (1), 185-201, 2013 | 150 | 2013 |
| Tempted or not? The effect of recent purchase history on responses to affective advertising A Mukhopadhyay, GV Johar Journal of Consumer Research 33 (4), 445-453, 2007 | 146 | 2007 |
| Attitudinal ambivalence and openness to persuasion: A framework for interpersonal influence MR Zemborain, GV Johar Journal of Consumer Research 33 (4), 506-514, 2007 | 139 | 2007 |
| Perceived social presence reduces fact-checking Y Jun, R Meng, GV Johar Proceedings of the National Academy of Sciences 114 (23), 5976-5981, 2017 | 138 | 2017 |
