| Decomposing the value of department store shopping into utilitarian, hedonic and social dimensions: Evidence from Finland T Rintamäki, A Kanto, H Kuusela, MT Spence International Journal of retail & distribution Management 34 (1), 6-24, 2006 | 918 | 2006 |
| Value co‐creation: theoretical approaches and practical implications H Saarijärvi, PK Kannan, H Kuusela European business review 25 (1), 6-19, 2013 | 658 | 2013 |
| Identifying competitive customer value propositions in retailing T Rintamäki, H Kuusela, L Mitronen Managing Service Quality: An International Journal 17 (6), 621-634, 2007 | 621 | 2007 |
| A comparison of concurrent and retrospective verbal protocol analysis HKUU SELA, P AB, I Pau The American journal of psychology 113, 3, 2000 | 612 | 2000 |
| Riskit ja riskienhallinta H Kuusela, R Ollikainen Tampere University Press, 2005 | 283 | 2005 |
| Markkinoinnin haaste. Näkymätön näkyväksi H Kuusela | 274 | 1998 |
| Arvoa tuottava asiointikokemus: hyödyt ja uhraukset henkilökohtaisen ja sähköisen asioinnin kehittämisessä H Kuusela, T Rintamäki Tampere University Press, 2002 | 217 | 2002 |
| Consumer perceptions of Internet banking in Finland: The moderating role of familiarity K Mäenpää, SH Kale, H Kuusela, N Mesiranta Journal of retailing and consumer services 15 (4), 266-276, 2008 | 178 | 2008 |
| Customer relationship management: the evolving role of customer data H Saarijärvi, H Karjaluoto, H Kuusela Marketing intelligence & planning 31 (6), 584-600, 2013 | 130 | 2013 |
| Reverse use of customer data: implications for service-based business models H Saarijärvi, C Grönroos, H Kuusela Journal of Services Marketing 28 (7), 529-537, 2014 | 114 | 2014 |
| Reinventing marketing strategy by recasting supplier/customer roles E Gummesson, H Kuusela, E Närvänen Journal of Service Management 25 (2), 228-240, 2014 | 100 | 2014 |
| Kaupan strategiaosaaminen H Kuusela, K Neilimo Edita, 2010 | 100 | 2010 |
| A meaning-based framework for customer loyalty E Närvänen, H Kuusela, H Paavola, N Sirola International Journal of Retail & Distribution Management 48 (8), 825-843, 2020 | 97 | 2020 |
| Online lifestyle consumption community dynamics: A practice‐based analysis E Närvänen, E Kartastenpää, H Kuusela Journal of Consumer Behaviour 12 (5), 358-369, 2013 | 96 | 2013 |
| Expertise effects on prechoice decision processes and final outcomes: A protocol analysis H Kuusela, MT Spence, AJ Kanto European Journal of Marketing 32 (5/6), 559-576, 1998 | 82 | 1998 |
| Extending customer relationship management: from empowering firms to empowering customers H Saarijärvi, H Karjaluoto, H Kuusela Journal of Systems and Information Technology 15 (2), 140-158, 2013 | 78 | 2013 |
| More hedonic versus less hedonic consumption behaviour in advanced internet bank services K Mäenpää, A Kanto, H Kuusela, P Paul Journal of Financial Services Marketing 11 (1), 4-16, 2006 | 52 | 2006 |
| Riskit ja riskienhallinta-ajattelu H Kuusela, R Ollikainen Risks and risk management thinking], in: Kuusela, H. and Ollikainen, R.(eds …, 2005 | 51 | 2005 |
| Using the pairwise comparison method to assess competitive priorities within a supply chain H Saarijärvi, H Kuusela, MT Spence Industrial Marketing Management 41 (4), 631-638, 2012 | 43 | 2012 |
| The collective consumption network E Närvänen, E Gummesson, H Kuusela Managing Service Quality 24 (6), 545-564, 2014 | 36 | 2014 |
