| Fostering customer ideation in crowdsourcing community: The role of peer-to-peer and peer-to-firm interactions 42-62. Chan, K. W., Li, S. Y., & Zhu, J. J. ., 31(1) Journal of Interactive Marketing 31 (1), 42-62, 2015 | 106 | 2015 |
| Innovation and network multiplexity: R&D and the concurrent effects of two collaboration networks in an emerging economy JJ Rojas, M. G. A., Solis, E. R. R., & Zhu Research Policy 47 (6), 1111-1124, 2018 | 104 | 2018 |
| A multimediation model of learning by exporting: Analysis of export-induced productivity gains CH Tse, L Yu, J Zhu Journal of Management 43 (7), 2118-2146, 2017 | 83 | 2017 |
| What feedback matters? The role of experience in motivating crowdsourcing innovation KW Chan, SY Li, J Ni, JJJ Zhu Production and Operations Management 30 (1), 103-126, 2021 | 80 | 2021 |
| Global innovation generation and financial performance in business-to-business relationships: the case of cross-border alliances in the pharmaceutical industry K Sivakumar, S Roy, JJ Zhu, S Hanvanich Journal of the Academy of Marketing Science 39, 757-776, 2011 | 73 | 2011 |
| Ideator expertise and cocreator inputs in crowdsourcing‐based new product development M Zhu, J. J., Li, S. Y., & Andrews Journal of Product Innovation Management 34 (5), 598-616, 2017 | 68 | 2017 |
| Online critical review classification in response strategy and service provider rating: Algorithms from heuristic processing, sentiment analysis to deep learning CJ Zhu, J. J., Chang, Y. C., Ku, C. H., Li, S. Y., & Chen Journal of Business Research 129, 860-877, 2021 | 53 | 2021 |
| Mindfulness in ethical consumption: the mediating roles of connectedness to nature and self-control J Li, Y., Wei, L., Zeng, X., & Zhu International Marketing Review 38 (4), 756-779, 2021 | 50 | 2021 |
| Good to be novel? Understanding how idea feasibility affects idea adoption decision making in crowdsourcing JJ Chan, K. W., Li, S. Y., & Zhu Journal of Interactive Marketing 43 (1), 52-68, 2018 | 34 | 2018 |
| Unfolding China’s state-owned corporate empires and mitigating agency hazards: Effects of foreign investments and innovativeness X Zhu, J. J., Caleb, H. T., & Li Journal of World Business 54 (3), 191-212, 2019 | 29 | 2019 |
| Effects of online consumer reviews on firm-based and expert-based communications Q Zhu, J., Tse, D. K., & Fei Journal of Research in Interactive Marketing 12 (1), 45-78, 2018 | 20 | 2018 |
| The social and economic outputs of SME-GSI research collaboration in an emerging economy: An ecosystem perspective JJ Andrade-Rojas, M. G., Li, S. Y., & Zhu Journal of Small Business Management 62 (2), 656-699, 2024 | 13 | 2024 |
| Investigating the disruptiveness of the sharing economy at the individual consumer level: How consumer reflexivity drives re-engagement in sharing JJ Li, S. Y., Graul, A. R., & Zhu Journal of the Academy of Marketing Science 52 (1), 164-195, 2024 | 7 | 2024 |
| The Effect of Inter‐firm Managerial Social Ties on Alliance Formation: How Poorly Embedded Firms Overcome Network Disadvantages K Yang, J Zhu, MD Santoro British Journal of Management 33 (3), 1535-1559, 2022 | 7 | 2022 |
| Social Innovation in Emerging Economies: An Ecosystem Built on Collaboration and Knowledge Sharing MG Andrade Rojas, SY Li, JJ Zhu Academy of Management Proceedings 2018 (1), 15893, 2018 | 3 | 2018 |
| A Preemptive and Curative Solution to Mitigate Data Breaches: Corporate Social Responsibility as a Double Layer of Protection M Zhu, J. J., Tuo, L., You, Y., Fei, Q., & Thomson Journal of Marketing Research 61 (4), 778-801, 2024 | 2* | 2024 |
| A Preemptive and Curative Solution to Mitigate Data Breaches: The Double-Layer of Protection from Corporate Social Responsibility JJ Zhu, L Tuo, Y You, Q Fei, M Thomson Journal of Marketing Research, 2024 | 1 | 2024 |
| Does Feedback Matter For Quality Ideas? A Study of Feedback Source and Characteristics in Altering the Impact of Customer Ideation JJZ Kimmy W Chan, Stella Y Li, Jian Ni Production and Operations Management 30 (1), 103-126, 2021 | | 2021 |
| The Sharing Economy Shapes and Is Shaped by Consumers: The Mediating Role of Consumer Reflexivity in Sharing SY Li, A Graul, JJ Zhu Advances in Consumer Research 48, 502-503, 2020 | | 2020 |
| A Study on The Role of Feedback on The Quality of Ideas From Customers in Idea Crowdsourcing Community YS LI, KW CHAN, JJ Zhu, WEI Liyuan European marketing academy conference 2017, 2017 | | 2017 |
