| Influence of Psychological Antecedents of Consumer Decision-Making Styles on Millennial Consumer's Innovativeness in Botswana D Chiguvi, T Musasa Eurasian Journal of Business and Management 9 (1), 1-13, 2021 | 10 | 2021 |
| Assessing the significance of retail service quality on shopping frequency: an adaptation of retail service quality (RSQS) model T Musasa, T Tlapana European Journal of Management Studies 28 (2), 135-147, 2023 | 5 | 2023 |
| Customer service and its impact on consumer purchasing behaviour at supermarkets in the greater area of Ethekwini T Musasa Unpublished Thesis, Durban University of Technology, Durban: South Africa, 2014 | 4 | 2014 |
| The Roles of Psychological Antecedents and Consumer Innovativeness in Determining Consumer Decision Making Styles of South African Millennial Consumers T Musasa, P Moodley Eurasian Journal of Business and Management 8 (4), 348-368, 2020 | 2 | 2020 |
| Consumer decision-making styles of generation Y cohorts: validation of the Consumer Styles Inventory (CSI) in South Africa T Musasa | 2 | 2020 |
| The influence of customer service on consumer buying behaviour at selected supermarkets in the greater Durban area T Musasa | 1 | 2016 |
| The nexus between brand consciousness and psychological antecedents of consumers’ decision-making styles D Chiguvi, M Tinashe International Journal of Research in Business and Social Science (2147-4478 …, 2022 | | 2022 |
| An adapted consumer decision-making styles inventory of millennial consumers T Musasa, P Moodley The Retail and Marketing Review 16 (2), 97-108, 2020 | | 2020 |
| Customer Service and its impact on consumer purchasing behaviour at supermarkets in the greater Ethekwini area TTT Musasa Current Business Issues Journal (CBIJ) 3 (1), 21, 2020 | | 2020 |
| SECTION I: STRATEGIC APPROACH TO BUSINESS ECOSYSTEM AND ORGANIZATIONAL DEVELOPMENT D Chiguvi, JT Wanjiku, T Chidau, R Khosa, V Kalitanyi, M Tinashe Differentiation 1, 12, 0 | | |
| The Retail and Marketing Review Retail and marketing journal T Musasa, P Moodley | | |
