| Does social media matter for post typology? Impact of post content on Facebook and Instagram metrics RLF Coelho, DS Oliveira, MIS Severo Online Information Review 40 (4), 2016 | 292 | 2016 |
| Quem lidera sua opinião? Influência dos formadores de opinião digitais no engajamento MIS Almeida, RLF Coelho, CG Camilo-Junior, RMF Godoy Revista de Administração Contemporânea 22, 115-137, 2018 | 139 | 2018 |
| A story to sell: The influence of storytelling on consumers' purchasing behavior JRO Júnior, R Limongi, WM Lim, JK Eastman, S Kumar Psychology & marketing 40 (2), 239-261, 2023 | 49 | 2023 |
| Assessing the effects of COVID-19-related risk on online shopping behavior JC Soares, R Limongi, JH De Sousa Júnior, WS Santos, M Raasch, ... Journal of Marketing Analytics 11 (1), 82-94, 2023 | 47 | 2023 |
| Impact of Financial Inclusion, Globalization, Renewable Energy, ICT, and Economic Growth on CO2 Emission in OBOR Countries RSM Tsimisaraka, L Xiang, ARNA Andrianarivo, EZ Josoa, N Khan, ... Sustainability 15 (8), 6534, 2023 | 34 | 2023 |
| Optimising digital marketing and social media strategy: from push to pull to performance VA Vieira, MI Severo de Almeida, CB Gabler, R Limongi, M Costa, ... Journal of Marketing Management 38 (7-8), 709-739, 2022 | 28 | 2022 |
| “Engage and attract me, then I’ll share you”: an analysis of the impact of post category on viral marketing in a social networking site MIS Almeida, M Costa, RLF Coelho, PR Scalco Review of Business Management 18 (62), 545-569, 2016 | 27 | 2016 |
| Experiential learning as teaching strategy for entrepreneurship: assessment of a Brazilian experience MF TETE, RLF COELHO, MIS ALMEIDA, C BORGES International Journal of Innovation and Learning 16 (4), 428-447, 2014 | 27 | 2014 |
| Engagement in a social media: an analysis in higher education institutions JC Soares, R Limongi, ED Cohen Online Information Review 46 (2), 256-284, 2022 | 23 | 2022 |
| To plan or not to plan? An analysis of the impact of planning on the disbanding or growth of Brazilian start-ups C BORGES, M HASHIMOTO, RLF COELHO International Journal of Entrepreneurship and Small Business 18 (3), 349-367, 2013 | 23 | 2013 |
| To plan or not to plan? An analysis of the impact of planning on the disbanding or growth of Brazilian start-ups C BORGES, M HASHIMOTO, R LIMONGI Conference of Iberoamerican Academy of Management 2011 (2011), 1-18, 2011 | 23 | 2011 |
| Gestão do Marketing em Micro e Pequenas Empresas RLF Coelho, JR de Miranda, A Camargo Filho, MSB Freitag, ... REGEPE-Revista de Empreendedorismo e Gestão de Pequenas Empresas-ISSN 2316 …, 2015 | 21 | 2015 |
| Approaches that affect consumer-based brand equity DS De Oliveira, M Caetano, RLF Coelho Revista Brasileira de Marketing 16 (3), 281-297, 2017 | 19 | 2017 |
| Corporate Branding in Facebook Fan Pages: Ideas for Improving Your Brand Value EPZ BRITO, MC ZANETTE, CC ABDALLA, M FERREIRA, RLF COELHO, ... Business Expert Press 1, 140, 2015 | 17 | 2015 |
| “Engaja-me e atraia-me, então eu compartilharei”: uma análise do impacto da categoria da postagem no marketing viral em uma rede social MIS Almeida, M Costa, RLF Coelho, PR Scalco Revista brasileira de gestão de negócios 18, 545-569, 2016 | 15 | 2016 |
| Organizational communication in social media in times of COVID-19 K Batista, APM Saran, R Limongi, ALB Silva, AC Gomes Gestão e Sociedade 14 (39), 3689-3697, 2020 | 12 | 2020 |
| Curtir, Comentar, Compartilhar: o impacto da tipologia da postagem sobre a interação do cliente com a marca na rede social virtual MA COSTA, MIS ALMEIDA, RLF COELHO, PR SCALCO Encontro de Marketing (EMA) 6, 1-16, 2014 | 12 | 2014 |
| Generating Music with Data: Application of Deep Learning Models for Symbolic Music Composition P Ferreira, R Limongi, LP Fávero Applied Sciences 13 (7), 4543, 2023 | 10 | 2023 |
| Who Leads Your Opinion? Opinion Leaders' Influence on Virtual Engagement/Quem Lidera sua Opiniao? Influencia dos Formadores de Opiniao Digitais no Engajamento. MIS de Almeida, RLF Coelho, CG Camilo Jr, RMF de Godoy RAC-Revista de Administração Contemporânea 22 (1), 115-138, 2018 | 9 | 2018 |
| O impacto dos influenciadores digitais espontâneos nas métricas de engajamento de uma rede social virtual RLF Coelho, MIS de Almeida, AC Gomes, A Camargo Filho CLAV 2017, 2017 | 8 | 2017 |
Marcos Inácio Severo de AlmeidaUniversidade Federal de Goiás在 ufg.br 的电子邮件经过验证
