| Destination advertisement semiotic signs: Analysing tourists' visual attention and perceived ad effectiveness M Lourenção, JME Giraldi, JHC de Oliveira Annals of tourism research 84, 103001, 2020 | 69 | 2020 |
| Development of an identity model for sector brands MTA Lourenção, JME Giraldi Journal of fashion marketing and management: an international journal 21 (3 …, 2017 | 30 | 2017 |
| Economic and image impacts of summer Olympic games in tourist destinations: a literature review LB Ferreira, MTA Lourenção, JME Giraldi, JHC Oliveira Tourism & Management Studies 14 (3), 52-63, 2018 | 24 | 2018 |
| Destination website management: A social constructionist approach FN Kanazawa, M Lourençao, JHC de Oliveira, JME Giraldi Journal of Destination Marketing & Management 19, 100545, 2021 | 20 | 2021 |
| Development of sectoral brands with emphasis on structure and processes MTA Lourenção, L Miyamaru, JME Giraldi, SID Pádua Business Process Management Journal 26 (1), 24-58, 2020 | 13 | 2020 |
| Are we all green? Understanding the microfoundations of corporate citizenship LM Pacheco, MFR Alves, C Krüger, MT de Arruda Lourenção, ... Journal of Cleaner Production 195, 552-561, 2018 | 11 | 2018 |
| Analysis of Brazilian fashion sectorial brand identity MTA Lourenção, JME Giraldi, V Maheshwari Research Journal of Textile and Apparel 22 (3), 291-314, 2018 | 10 | 2018 |
| Brazil’s image and Brazilian personality: a systematic review from the viewpoint of cordiality MTA Lourenção, MG Montanari, JME Giraldi, AL Costa Revista de Gestão 26 (3), 274-292, 2019 | 9 | 2019 |
| Effect of emotion induction on potential consumers’ visual attention in beer advertisements: a neuroscience study AL Damiao de Paula, M Lourenção, J de Moura Engracia Giraldi, ... European Journal of Marketing 57 (1), 202-225, 2023 | 8 | 2023 |
| Processo de desenvolvimento e gestão de marcas setoriais: uma análise da marca Brazil Gems and Jewelry MT de Arruda Lourenção, JME Giraldi Revista de Administração da UNIMEP 13 (3), 125-153, 2015 | 8 | 2015 |
| The impact of coffee origin information on sensory and hedonic judgment of fine Amazonian robusta coffee M Manfrin Artêncio, ALL Cassago, RK da Silva, FM Carvalho, ... Journal of Sensory Studies 38 (3), e12827, 2023 | 7 | 2023 |
| Development of a sustainable brand identity model: fostering the implementation of SDGs in the Brazilian power sector ACF Caldana, M Lourenção, C Krüger, AF Pennabel, NMBF dos Santos Benchmarking: An International Journal 29 (9), 3008-3029, 2022 | 7 | 2022 |
| Geographical Indication As A Strategic Brand Resource In The Wine Sector In Rio Grande Do Sul/Brazil VA Castro, M Lourenção, JME Giraldi Revista de Administração da UFSM 14, 276-296, 2021 | 7 | 2021 |
| Creation and implementation of collective brands: an analysis of the Brazilian wine sector challenges VA Castro, MTA Lourenção, JME Giraldi, JHC Oliveira Journal of International Food & Agribusiness Marketing 35 (1), 1-19, 2023 | 6 | 2023 |
| Cost-effectiveness of stereotactic body radiotherapy versus conventional radiotherapy for the treatment of surgically ineligible stage I non-small cell lung cancer in the … GV Arruda, M Lourenção, JHC de Oliveira, JSC Galendi, AA Jacinto The Lancet Regional Health–Americas 14, 2022 | 5 | 2022 |
| Cost-effectiveness of BRCA 1/2 genetic test and preventive strategies: using real-world data from an upper-middle income country M Lourenção, J Simoes Correa Galendi, HCR Galvão, AP Antoniazzi, ... Frontiers in Oncology 12, 951310, 2022 | 5 | 2022 |
| Achieving sustainable value chains by adopting sustainable development goals: A mapping exercise M Lourenção, C Krüger, AF Pennabel, LM Pacheco, FHCB Guimarães, ... World Review of Entrepreneurship, Management and Sustainable Development 17 …, 2021 | 4 | 2021 |
| Comparison between sectoral brands and country brands: challenges for the Brazilian market AF Capellaro, MTDA Lourenção, JDME Giraldi Latin American Journal of Management for Sustainable Development 4 (4), 327-345, 2019 | 4 | 2019 |
| Indicação geográfica como recurso estratégico de marca na vitivinicultura do Rio Grande do Sul/Brasil VA Castro, M Lourenção, JME Giraldi Revista de Administração da UFSM 14, 276-296, 2021 | 3 | 2021 |
| Aplicação do framework do SDG Compass em uma empresa do setor elétrico do Brasil M Lourenção, LM Pacheco, C Krüger, ACF Caldana Encontro Internacional sobre Gestão Empresarial e Meio Ambiente. São Paulo …, 2016 | 3 | 2016 |
