Do Larger Audiences Generate Greater Revenues under Pay What You Want? Evidence from a Live Streaming Platform S Lu, D Yao, X Chen, R Grewal Marketing Science 40 (5), 964-984, 2021 | 144 | 2021 |
Audio mining: the role of vocal tone in persuasion X Wang, S Lu, XI Li, M Khamitov, N Bendle Journal of Consumer Research 48 (2), 189-211, 2021 | 65 | 2021 |
Modeling competition and its impact on paid-search advertising S Yang, S Lu, X Lu Marketing Science 33 (1), 134-153, 2014 | 53 | 2014 |
Do Spoilers Really Spoil? Using Topic Modeling to Measure the Effect of Spoiler Reviews on Box Office Revenue JH Ryoo, X Wang, S Lu Journal of Marketing 85 (2), 70-88, 2021 | 48 | 2021 |
Does Piracy Create Online Word of Mouth? An Empirical Analysis in the Movie Industry S Lu, X Wang, N Bendle Management Science 66 (5), 2140-2162, 2020 | 47 | 2020 |
Position Auctions with Budget Constraints: Implications for Advertisers and Publishers S Lu, Y Zhu, A Dukes Marketing Science 34 (6), 897-905, 2015 | 44 | 2015 |
The Effect of Over-the-Top Media Services on Piracy Search: Evidence from a Natural Experiment S Lu, K Rajavi, I Dinner Marketing Science 40 (3), 548-568, 2021 | 36 | 2021 |
Investigating the Spillover Effect of Keyword Market Entry in Sponsored Search Advertising S Lu, S Yang Marketing Science 36 (6), 976-998, 2017 | 31 | 2017 |
Targeting Breadth in Behaviorally Targeted Display Advertising S Lu, S Yang Marshall School of Business Working Paper, 2015 | 11* | 2015 |
Does Topic Consistency Matter? A Study of Critic and User Reviews in the Movie Industry E Kim, MQ Ding, X Wang, S Lu Journal of Marketing 87 (3), 428-450, 2023 | 10 | 2023 |
Immediate and enduring effects of digital badges on online content consumption and generation S Lu, Y Xie, X Chen International Journal of Research in Marketing 40 (1), 146-163, 2023 | 9* | 2023 |
The Ripple Effect of Firm-Generated Content on New Movie Releases S Lu, I Dinner, R Grewal Journal of Marketing Research 60 (5), 908-931, 2023 | 2 | 2023 |
Corporate political positioning and sales: Evidence from a natural experiment K Wang, S Lu Available at SSRN 4084106, 2022 | 2 | 2022 |
Crowding-Out in Content Monetization Under Pay What You Want: Evidence From Live Streaming D Yao, S Lu, X Chen Production and Operations Management, 10591478231224948, 2023 | 1 | 2023 |
AI and Productivity: The Impact of ChatGPT's Release on Blogging J Kaisen, M Li, S Lu Available at SSRN 4858507, 2024 | | 2024 |
Essays on Online Advertising Markets S Lu University of Southern California, 2015 | | 2015 |