| Consumer pseudo-showrooming and omni-channel placement strategies Z Gu, GK Tayi Mis Quarterly 41 (2), 583-606, 2017 | 164 | 2017 |
| Facilitating fit revelation in the competitive market Z Gu, Y Xie Management Science 59 (5), 1196-1212, 2013 | 95 | 2013 |
| Consumer fit search, retailer shelf layout, and channel interaction Z Gu, Y Liu Marketing Science 32 (4), 652-668, 2013 | 56 | 2013 |
| Quantity-discount-dependent consumer preferences and competitive nonlinear pricing Z Gu, S Yang Journal of Marketing Research 47 (6), 1100-1113, 2010 | 46 | 2010 |
| Research note—investigating firm strategies on offering consumer-customizable products Z Gu, GK Tayi Information Systems Research 26 (2), 456-468, 2015 | 31 | 2015 |
| Buyer valuation uncertainty and firm information provision strategies JZ Gu, RR Chen Channel Strategies and Marketing Mix in a Connected World, 47-70, 2020 | 4 | 2020 |
| Celebrity Endorsement Advertising and Product Adoption through Social Networks” ZJ Gu Stern School of Business, August New York University, New York, USA, 2005 | 4 | 2005 |
| Why would a big retailer refuse to collaborate on manufacturer SPIFF programs? Z Gu, Y Liu Quantitative Marketing and Economics 16, 441-472, 2018 | 3 | 2018 |
| Conflict and information integration in distribution channels Z Gu, Y Chen Working paper, Stern School of Business, New York University, New York, 2005 | 3 | 2005 |
| Consumer fit-uncertainty and retailer strategies Z Gu, G Tayi Working paper, 2010 | 2 | 2010 |
| GenAI Assistance in a Professional Service Market: The Perish of Second Opinion ZJ Gu, Y Liu, RR Chen Yi and Chen, Rachel R., GenAI Assistance in a Professional Service Market …, 2024 | | 2024 |
| Regulating Platform Self-Preferencing in Add-on Markets ZJ Gu, X Li, T Zou Xinxin and Zou, Tianxin, Regulating Platform Self-Preferencing in Add-on …, 2024 | | 2024 |
| Papers Under Review X Wu, J Gong, BN Greenwood, Y Song, NLR Dirty Interaction 32 (4), 652-668, 2017 | | 2017 |
| Consumer Learning on Social Networks and Retailer Digital Platform Strategies Access ZJ Gu, Y Liu NET Institute Working Papers, 2014 | | 2014 |
| Consumer Attribute-Based Learning and Retailer Category Management Strategies ZJ Gu, S Yang | | 2010 |
