| Investasi Bank dan Lembaga Keuangan SE Yoyo Sudaryo, A Yudanegara, K SI, S INABA Penerbit Andi, 2021 | 81 | 2021 |
| Pengaruh Electronic Word Of Mouth Terhadap Purchase Intention Melalui Brand Image Sebagai Variabel Intervening Pada UMKM Di Kota Bandung A Yudanegara, PP Rahmi Jurnal Indonesia Membangun 18 (03), 46-59, 2019 | 12 | 2019 |
| The impact of anthropomorphism, consumer trust, and consumer attitude on purchase decisions of environmentally friendly products F Munawar, R Handayani, I Nilasari, A Yudanegara, D Oktaviani Enrichment: Journal of Management 13 (1), 214-224, 2023 | 3 | 2023 |
| The effect of human-centric brands and online store image on social media engagement in Bandung city small and medium enterprises RC Jaya, A Yudanegara, SPH Triono Advances in Business, Management and Entrepreneurship, 370-374, 2020 | 3 | 2020 |
| Technology-Based Competency Improvement Through Digital Marketing Training at The Job Training Institute (LPK) Bina Mandiri Center-Bandung City R Handayani, A Sukma, F Munawar, A Yudanegara, I Nilasari, ... ABDIMAS: Jurnal Pengabdian Masyarakat 6 (4), 4265-4273, 2023 | 2 | 2023 |
| The effect of service quality and customer satisfaction on Bank customer service loyalty A Yudanegara Enrichment: Journal of Management 13 (2), 791-798, 2023 | 1 | 2023 |
| SOCIAL MEDIA'S IMPACT ON CARDIGAN SHOPPING: TRUST, CONNECTION, AND QUALITY MATTER A Yudanegara EKUITAS (Jurnal Ekonomi dan Keuangan) 8 (3), 487-505, 2024 | | 2024 |
| Increasing Digital Marketing Effectiveness By Implementing Search Engine Optimization (SEO) In The Indonesian Banking Sector A Yudanegara, D Saputera, R Muttaqin Technium Business and Management 9, 15-29, 2024 | | 2024 |
| -Optimization Of Digital Marketing Through A Search Engine Optimization (SEO) Approach In Indonesian Banking A Yudanegara, D Saputera, R Muttaqin Journal of Business and Management Review 5 (8), 754-769, 2024 | | 2024 |
| Eco-Innovation Adoption in Emerging Markets: Analyzing Managerial and Environmental Factors in Indonesian SMEs F Munawar, K Kaniawati, R Handayani, A Sukma, A Yudanegara, SW SP Journal of Enterprise and Development (JED) 6 (2), 514-526, 2024 | | 2024 |
| The Effect of Trust and Information Quality on Buying Decisions Through Purchase Interest A Yudanegara Indonesian Journal of Economics and Management 4 (3), 369-379, 2024 | | 2024 |
| Beans, Brands, and Beyond: Exploring the Impact of Social Dynamics on Coffee Shop Purchases in Bandung A Sukma, F Munawar, A Yudanegara, K Kaniawati, R Handayani, SW SP Asian Journal of Management, Entrepreneurship and Social Science 4 (03 …, 2024 | | 2024 |
| MANAJEMEN PEMASARAN INTERNASIONAL MM Asep Deni, SE Yuliana, LM Purnamasari, M Ak, SH Ismed Batubara, ... CV Rey Media Grafika, 2024 | | 2024 |
| Smart Digital Content Marketing in Embracing Indonesian Millennial Consumers A Yudanegara, D Saputera, R Muttaqin Relevance: Journal of Management and Business 6 (2), 188-203, 2023 | | 2023 |
| Customer voluntary performance: consumers as company partners in delivering services A Yudanegara Jurnal Mantik 7 (3), 2755-2764, 2023 | | 2023 |
| MANAJEMEN PEMASARAN PARIWISATA NS Sihombing, A Yudanegara, T Rosalina Mafy Media Literasi Indonesia, 2023 | | 2023 |
| Consumer satisfaction in three dimensions: analysis of the effect of consumer perceived value on shoes, mobile phones, and cars A Yudanegara Enrichment: Journal of Management 13 (4), 2462-2473, 2023 | | 2023 |
| KAJIAN PERSEPSI KUALITAS PELAYANAN DAN PEMASARAN RELASIONAL TERHADAP KEPUASAN YANG DIMODERASI PENERAPAN PEMASARAN ONLINE UNTUK KEPUTUSAN MAHASISWA MEMILIH UNIVERSITAS A YUDANEGARA PERPUSTAKAAN PASCASARJANA, 2022 | | 2022 |
| Analisis Persepsi Konsumen Terhadap Harga Ganjil/Odd Price A Yudanegara Management Studies and Entrepreneurship Journal (MSEJ) 3 (6), 4914-4923, 2022 | | 2022 |
| Analysis of availability to pay wtp (willingness to pay) in efforts to develop" cipanas" hot water tourism west java, Indonesia. A Yudanegara, O Sinaga, D Roespinoedji Review of International Geographical Education Online 11 (6), 2021 | | 2021 |
