| “Why don’t consumers care about CSR?”: A qualitative study exploring the role of CSR in consumption decisions M Öberseder, BB Schlegelmilch, V Gruber Journal of business ethics 104, 449-460, 2011 | 780 | 2011 |
| Consumers’ perceptions of corporate social responsibility: Scale development and validation M Öberseder, BB Schlegelmilch, PE Murphy, V Gruber Journal of Business Ethics 124, 101-115, 2014 | 493 | 2014 |
| How techniques of neutralization legitimize norm-and attitude-inconsistent consumer behavior V Gruber, BB Schlegelmilch Journal of Business Ethics 121 (1), 29-45, 2014 | 179 | 2014 |
| What a waste! Exploring the human reality of food waste from the store manager's perspective V Gruber, C Holweg, C Teller Journal of Public Policy & Marketing 35 (1), 3-25, 2016 | 176 | 2016 |
| Improving the effectiveness and credibility of corporate social responsibility messaging: An Austrian model identifies influential CSR content and communication channels V Gruber, M Kaliauer, BB Schlegelmilch Journal of Advertising Research 57 (4), 397-409, 2017 | 76 | 2017 |
| MNEs’ regional headquarters and their CSR agenda in the African context V Gruber, BB Schlegelmilch International Marketing Review 32 (5), 576-602, 2015 | 56 | 2015 |
| Inferential evaluations of sustainability attributes: Exploring how consumers imply product information V Gruber, BB Schlegelmilch, MJ Houston Psychology & Marketing 31 (6), 440-450, 2014 | 34 | 2014 |
| “Don’t Worry, We Are Here for You”: Brands as External Source of Control during the Covid-19 Pandemic PWJ Verlegh, SF Bernritter, V Gruber, N Schartman, F Sotgiu Journal of Advertising 50 (3), 262-270, 2021 | 30 | 2021 |
| Integration and exchange: How executive MBA students envision ethics education V Gruber, BB Schlegelmilch Journal of Marketing Education 35 (2), 95-106, 2013 | 21 | 2013 |
| Emotion in consumer simulations for the development and testing of recommendations for marketing strategies S Schaat, A Miladinović, S Wilker, S Kollmann, S Dickert, E Geveze, ... Proceedings of the 3rd Workshop on Emotions and Personality in Personalized …, 2015 | 18 | 2015 |
| Consumers’ environmental sustainability beliefs and activism: A cross-cultural examination CN Leonidou, V Gruber, BB Schlegelmilch Journal of International Marketing 30 (4), 78-104, 2022 | 16 | 2022 |
| Modelling emotion and social norms for consumer simulations exemplified in social media S Schaat, S Wilker, A Miladinovic, S Dickert, E Geveze, V Gruber 2015 International Conference on Affective Computing and Intelligent …, 2015 | 9 | 2015 |
| “Why Don’t you care about CSR?–A Qualitative Study Exploring the Limited Role of CSR in Consumption Decisions M Öberseder, BB Schlegelmilch, V Gruber The Customer is NOT Always Right? Marketing Orientationsin a Dynamic …, 2017 | 2 | 2017 |
| An examination of food waste as a corporate social responsibility of the retail and wholesale sector V Gruber, C Holweg, C Teller Rediscovering the Essentiality of Marketing: Proceedings of the 2015 Academy …, 2016 | 2 | 2016 |
| Migration and Minorities in Europe J Franch, V Gruber, M Hawkins Diversity in European Marketing: Text and Cases, 15-55, 2012 | 2 | 2012 |
| Sustainable consumption decisions: an examination of consumer cognition and behavior V Gruber na, 2012 | 2 | 2012 |
| Investor associations concerning sustainability and the impact of misperceptions on SRI decision-making V Gruber, B Schlegelmilch Marketing Challenges in a Turbulent Business Environment: Proceedings of the …, 2016 | 1 | 2016 |
| Foodwaste in Grocery Stores–an Untapped CSR Potential in the Retail and Wholesale Sector V Gruber, C Holweg, C Teller Proceedings of the Colloquium on European Research in Retailing 2014, 2014 | 1 | 2014 |
| In the mood for doing good? How affective states and benefit types ınfluence consumers’ decision making with regards to sustainable products V Gruber Advances in Consumer Research 42, 497-497, 2014 | 1 | 2014 |
| Managing Brand Relationship Plurality: Insights from the Non-profit Sector V Gruber, J Deschênes Journal of Marketing, 72 p., 2024 | | 2024 |
