| Identifying new product ideas: waiting for the wisdom of the crowd or screening ideas in real time S Hoornaert, M Ballings, EC Malthouse, D Van den Poel Journal of Product Innovation Management 34 (5), 580-597, 2017 | 162 | 2017 |
| Dynamics between social media engagement, firm-generated content, and live and time-shifted TV viewing V Viswanathan, EC Malthouse, E Maslowska, S Hoornaert, ... Journal of Service Management 29 (3), 378-398, 2018 | 57 | 2018 |
| Does it pay off to communicate like your online community? Evaluating the effect of content and linguistic style similarity on B2B brand engagement M Meire, K Coussement, A De Caigny, S Hoornaert Industrial Marketing Management 106, 292-307, 2022 | 9 | 2022 |
| Firm Strategies for One-on-One Exchanges with Customers in Social Media K Hewett, S Hoornaert, M Meire The SAGE Handbook of Social Media Marketing, 358, 2022 | 1 | 2022 |
| The value of social media for marketing and innovation S Hoornaert Ghent University, 2018 | | 2018 |
| The Impact of News Coverage on Economy D Van den Poel, S Hoornaert | | |
