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Kevin Cruthirds
Kevin Cruthirds
Associate Professor of Management, University of Texas Rio Grande Valley
在 utrgv.edu 的电子邮件经过验证
标题
引用次数
引用次数
年份
The Use of Humor in the Workplace
E Romero, K Cruthirds
Engineering Management Review 34 (3), 18 - 30, 2006
9472006
Differences between American, Egyptian and Lebanese humor styles: Implications for international management
M Kalliny, KW Cruthirds, MS Minor
International Journal of Cross Cultural Management 6 (1), 121-134, 2006
1662006
Impact of an ERP simulation game on online learning
M Hwang, K Cruthirds
The International Journal of Management Education 15 (1), 60-66, 2017
542017
In search of aesthetics in consumer marketing: An examination of aesthetic stimuli from the philosophy of art and the psychology of art
YJ Wang, KW Cruthirds, CN Axinn, C Guo
Academy of Marketing Studies Journal 17 (2), 37, 2013
532013
A comparison of humor styles in US and Mexican television commercials
KW Cruthirds, VL Wang, YJ Wang, J Wei
Marketing Intelligence & Planning 30 (4), 384-401, 2012
282012
THE IMPACT OF Humor ON MEDIATION.
KW Cruthirds
Dispute Resolution Journal 61 (3), 2006
212006
Understanding employee turnover patterns in Mexican maquiladoras
E Romero, KW Cruthirds
Journal of Centrum Cathedra 2 (1), 62-71, 2009
192009
“Enculturated” Pleasure: A Study in Multicultural Engagement: How Do Mexican and US Consumers Respond To Humorous Advertising Differently?
VL Wang, KW Cruthirds, YJ Wang, J Wei
Journal of Advertising Research 54 (3), 320-331, 2014
172014
Analysis of current customs practices in the United States and a proposed model for world class Customs
T Coyle, K Cruthirds, S Naranjo, K Nobel
World customs journal 8 (1), 71-86, 2014
172014
Insights into negative humor in organizations: development of the negative humor questionnaire.
KW Cruthirds, YJ Wang, EJ Romero
Journal of Business & Management 19 (3), 2013
162013
World class logistics-south of the border: an analysis of Mexican maquiladora environmentally responsible practices
KW Cruthirds, T Coyle, MPT Velasco, BG Marquez
International Journal of Productivity and Quality Management 15 (3), 285-308, 2015
62015
The impact of intragroup relationship conflict on intention to re-enroll: Implications for virtual learning
Y Zhu, V Lynette Wang, E Leach, K Cruthirds, Y Wang
Internet Research 29 (6), 1370-1385, 2019
52019
Adopting ro-ro transportation in inland China: A decision criteria survey of shippers, forwarders, and haulers
K Yu, YJ Wang, CR Moberg, KW Cruthirds
International Journal of Logistics Systems and Management 16 (4), 426-443, 2013
52013
Ad Acceptance: Scale Development, Purification, and Validation of Acceptance of Cell Telephone Advertising Acceptance
A Saran, K Cruthirds, MS Minor
DEVELOPMENTS IN MARKETING SCIENCE 29, 62, 2006
52006
Incorporating web aesthetics into e-tail atmospherics research: an evaluation of multiple theoretical frameworks
YJ Wang, S Hong, J Wei, KW Cruthirds
International Journal of Electronic Marketing and Retailing 4 (1), 80-99, 2011
32011
Empirical Investigation on the Magnitude of Job Offshoring from an Organizational Contingency Perspective: Implications for American Work Force
YJ Wang, K Cruthirds, M Baeza
Competitiveness Review 20 (4), 322-332, 2010
22010
Ad Acceptance: Scale Development, Purification, and Validation of Cell Telephone Advertising Acceptance
A Saran, K Cruthirds, MS Minor
Revolution in Marketing: Market Driving Changes, 62-66, 2006
2*2006
Cell phone advertising delivery acceptance: development, purification and validation of the advertising delivery acceptance scale
A Saran, KW Cruthirds, M Kalliny, M Minor
International Journal of Electronic Marketing and Retailing 2 (2), 135-149, 2008
12008
SECTION 1–ACADEMIC CONTRIBUTIONS
HM Wolffgang, E Kafeero, D Widdowson, B Blegen, M Kashubsky, ...
World 157, 2013
2013
Amalgamation or Dissolution? Outlook of the Future of MERCOSUR Under US and EU Influences
M Baeza, YJ Wang, K Cruthirds
European Journal of Management 11 (3), 150-159, 2011
2011
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