| A sound idea: Phonetic effects of brand names on consumer judgments E Yorkston, G Menon Journal of consumer research 31 (1), 43-51, 2004 | 601 | 2004 |
| The malleable brand: The role of implicit theories in evaluating brand extensions EA Yorkston, JC Nunes, S Matta Journal of Marketing 74 (1), 80-93, 2010 | 274 | 2010 |
| Using transformational appeals to enhance the retail experience G Naylor, SB Kleiser, J Baker, E Yorkston Journal of Retailing 84 (1), 49-57, 2008 | 178 | 2008 |
| Matching the message to the mind: Advertising imagery and consumer processing styles PA LaBarbera, P Weingard, EA Yorkston Journal of Advertising Research 38 (5), 29-30, 1998 | 105 | 1998 |
| The role of accent standardness in message preference and recall AC Morales, ML Scott, EA Yorkston Journal of advertising 41 (1), 33-46, 2012 | 104 | 2012 |
| The use of memory and contextual cues in the formation of behavioral frequency judgments G Menon, EA Yorkston The science of self-report, 75-92, 1999 | 103 | 1999 |
| What drives herding behavior in online ratings? The role of rater experience, product portfolio, and diverging opinions S Sunder, KH Kim, EA Yorkston Journal of Marketing 83 (6), 93-112, 2019 | 90 | 2019 |
| Linguistic gender marking and categorization E Yorkston, GE De Mello Journal of Consumer Research: An Interdisciplinary Quarterly 32 (2), 224-234, 2005 | 78 | 2005 |
| Auxiliary auditory ambitions: Assessing ancillary and ambient sounds E Yorkston Sensory Marketing, 157-167, 2011 | 36 | 2011 |
| Multiple reference points in sequential hedonic evaluation: An empirical analysis T Ghoshal, E Yorkston, JC Nunes, P Boatwright Journal of Marketing Research 51 (5), 563-577, 2014 | 35 | 2014 |
| How response styles weaken correlations from rating scale surveys EA Greenleaf, B Bickart, EA Yorkston New York: Stem School of Business, 1999 | 9 | 1999 |
| Improving consumer decisions: the conscious use of primes as performance enhancers L Nicolao, E Yorkston, D Brocato, VA Brei BAR-Brazilian Administration Review 13, 19-32, 2016 | 8 | 2016 |
| A framework for understanding communication through comics (illustrated) E Yorkston, X Drèze Continuing to Broaden the Marketing Concept 17, 11-26, 2020 | 1 | 2020 |
| 15-B: It ‘Sounds’ Healthy to Me! the Influence of Sound on Food Choice. E Rech, C Pizzutti, E Yorkston ACR North American Advances, 2017 | | 2017 |
| SUBJECT AND AUTHOR INDEX VOLUME 74, 2010 AD Cox, D Cox, SP Mantel, A Joshi, DM Hanssens, F Zhu, XM Zhang, ... Journal of Marketing 73, 147-153, 2009 | | 2009 |
| THE BENEVOLENT WATCHDOG: EXAMINING ANTECEDENTS OF CONSUMER SKEPTICISM JC Nunes, E Yorkston Marketing and Public Policy, 163, 2006 | | 2006 |
| Assimilation Or Contrast T Ghoshal, E Yorkston, JC Nunes, P Boatwright | | |
