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Thomas Rudolph
Thomas Rudolph
Professor of Marketing and Retail Management
在 unisg.ch 的电子邮件经过验证
标题
引用次数
引用次数
年份
Does customer demotion jeopardize loyalty?
T Wagner, T Hennig-Thurau, T Rudolph
Journal of marketing 73 (3), 69-85, 2009
3932009
Customer inspiration: Conceptualization, scale development, and validation
T Böttger, T Rudolph, H Evanschitzky, T Pfrang
Journal of Marketing 81 (6), 116-131, 2017
3032017
Loyalty formation for different customer journey segments
D Herhausen, K Kleinlercher, PC Verhoef, O Emrich, T Rudolph
Journal of Retailing 95 (3), 9-29, 2019
3022019
Shopping benefits of multichannel assortment integration and the moderating role of retailer type
O Emrich, M Paul, T Rudolph
Journal of Retailing 91 (2), 326-342, 2015
2272015
Towards a hierarchical theory of shopping motivation
T Wagner, T Rudolph
Journal of retailing and consumer services 17 (5), 415-429, 2010
2102010
Customer-Value: Kundenvorteile schaffen Unternehmensvorteile
C Belz, T Bieger
MI Wirtschaftsbuch, 2004
1762004
Feed them facts: Value perceptions and consumer use of sustainability-related product information
JN Meise, T Rudolph, P Kenning, DM Phillips
Journal of Retailing and Consumer Services 21 (4), 510-519, 2014
1452014
New insights in the moderating effect of switching costs on the satisfaction–repurchase behavior link
L Nagengast, H Evanschitzky, M Blut, T Rudolph
Journal of retailing 90 (3), 408-427, 2014
1322014
Modernes Handelsmanagement
T Rudolph
Schäffer-Poeschel, 2021
128*2021
What constitutes a “good assortment”? A scale for measuring consumers' perceptions of an assortment offered in a grocery category
JC Bauer, AJ Kotouc, T Rudolph
Journal of Retailing and Consumer Services 19 (1), 11-26, 2012
1262012
Scale Development for Consumer Confusion.
M Schweizer, AJ Kotouc, T Wagner
Advances in consumer Research 33 (1), 2006
1192006
Curated subscription commerce: A theoretical conceptualization
SF Bischof, TM Boettger, T Rudolph
Journal of Retailing and Consumer Services 54, 101822, 2020
1022020
Positionierungs-und Profilierungsstrategien im europäischen Einzelhandel
T Rudolph
Thexis, 1993
751993
Disruption at the Door-A Taxonomy on Subscription Models in Retailing
T Rudolph, SF Bischof, T Böttger, N Weiler
Marketing Review St. Gallen 34 (5), 18-25, 2017
732017
Gamifying the digital shopping experience: games without monetary participation incentives increase customer satisfaction and loyalty
JC Bauer, M Linzmajer, L Nagengast, T Rudolph, E D'Cruz
Journal of Service Management 31 (3), 563-595, 2020
652020
Barriers to online shopping in Switzerland
T Rudolph, B Rosenbloom, T Wagner
Journal of International Consumer Marketing 16 (3), 55-74, 2004
602004
Websites as information hubs: how informational channel integration and shopping benefit density interact in steering customers to the physical store
K Kleinlercher, O Emrich, D Herhausen, PC Verhoef, T Rudolph
Journal of the Association for Consumer Research 3 (3), 330-342, 2018
492018
Erfolgreiche Geschäftsmodelle im europäischen Handel: Ausmass, Formen und Konsequenzen der Internationalisierung für das Handelsmanagement
T Rudolph
Thexis, 2000
482000
Positionierung: Kernentscheidung des Marketing
T Tomczak
Verlag Thexis, 1996
481996
Antecedents of webrooming in omnichannel retailing
K Kleinlercher, M Linzmajer, PC Verhoef, T Rudolph
Frontiers in Psychology 11, 606798, 2020
402020
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