| Evaluation of behavioral biases affecting investment decision making of individual equity investors by fuzzy analytic hierarchy process J Jain, N Walia, S Gupta Review of Behavioral Finance 12 (3), 297-314, 2019 | 210 | 2019 |
| Prioritizing intentions behind investment in cryptocurrency: a fuzzy analytical framework S Gupta, S Gupta, M Mathew, HR Sama Journal of Economic Studies 48 (8), 1442-1459, 2021 | 116 | 2021 |
| How does an investor prioritize ESG factors in India? An assessment based on fuzzy AHP K Sood, P Pathak, J Jain, S Gupta Managerial Finance 49 (1), 66-87, 2023 | 44 | 2023 |
| SECuRITY PERCEPTION OF E-BANKING uSERS IN INDIA: AN ANALYTICAL HIERARCHY PROCESS M Kumar, S Gupta Banks and Bank Systems 15 (1), 11-20, 2020 | 44 | 2020 |
| Corona's Spillover Effects on Tourism Industry-Scale Development and Validation S Gupta, A Aggarwal, S Gupta, Anchal Tourism Analysis 26 (2-3), 2-3, 2021 | 43 | 2021 |
| An integrated model of financial literacy among B–school graduates using fuzzy AHP and factor analysis S Inder, A Aggarwal, S Gupta, S Gupta, S Rastogi The Journal of Wealth Management 23 (4), 92-110, 2021 | 36 | 2021 |
| Influence of contextual factors on investment decision-making: a fuzzy-AHP approach M Sachdeva, R Lehal, S Gupta, S Gupta Journal of Asia Business Studies 17 (1), 108-128, 2022 | 33 | 2022 |
| Customer experiences in the era of artificial intelligence (AI) in context to FinTech: a fuzzy AHP approach A Arora, S Gupta, C Devi, N Walia Benchmarking: An International Journal 30 (10), 4342-4369, 2023 | 25 | 2023 |
| What make investors herd while investing in the Indian stock market? A hybrid approach M Sachdeva, R Lehal, S Gupta, A Garg Review of Behavioral Finance 15 (1), 19-37, 2021 | 25 | 2021 |
| Factors affecting consumer purchase intentions of organic food through fuzzy AHP A Arora, N Rani, C Devi, S Gupta International Journal of Quality & Reliability Management 39 (5), 1085-1103, 2021 | 24 | 2021 |
| Identifying sustainability drivers in higher education through fuzzy AHP A Arora, J Jain, S Gupta, A Sharma Higher education, skills and work-based learning 11 (4), 823-836, 2020 | 22 | 2020 |
| A HYBRID MCDM APPROACH FOR EVALUATING THE FINANCIAL PERFORMANCE OF PUBLIC SECTOR BANKS IN INDIA S Gupta, M Mathew, G Syal, J Jain International Journal of Business Excellence, 2019 | 19 | 2019 |
| A fuzzy analytical hierarchy process framework for stock selection in the Indian stock market J Jain, N Walia, S Gupta, K Aggarwal, S Singh Journal of Public Affairs, e2710, 2021 | 16 | 2021 |
| Prioritizing factors determining environmental responsibility using fuzzy analytical hierarchy process: evidence from India A Garg, RS Dhaliwal, S Gupta International Journal of Social Economics 48 (7), 999-1020, 2021 | 16 | 2021 |
| Benchmarking the private sector banks in India using MCDM approach S Gupta, M Mathew, S Gupta, V Dawar Journal of Public Affairs, e2409, 2020 | 16 | 2020 |
| Risk analysis in decentralized finance (DeFi): a fuzzy-AHP approach S Kaur, S Singh, S Gupta, S Wats Risk Management 25 (2), 13, 2023 | 14 | 2023 |
| What drives e-hailing apps adoption? An analysis of behavioral factors through fuzzy AHP M Arora, H Singh, S Gupta Journal of Science and Technology Policy Management 13 (2), 382-404, 2022 | 14 | 2022 |
| The quest for CBDC: indentifying and prioritising the motivations for launching central bank digital currencies in emerging countries S Singh, S Gupta, S Kaur, S Sapra, V Kumar, M Sharma Quality & Quantity 57 (5), 4493-4508, 2023 | 13 | 2023 |
| Analysis of key factors influencing individual financial well-being using ISM and MICMAC approach G Kaur, M Singh, S Gupta Quality & Quantity 57 (2), 1533-1559, 2023 | 13 | 2023 |
| Prioritizing motivators influencing intentions to visit spiritual destinations in India: an application of analytical hierarchical process (AHP) approach A Garg, P Misra, S Gupta, P Goel, M Saleem Journal of Tourism Futures, 2021 | 13 | 2021 |
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