| The impact of corporate social responsibility (CSR) and customer trust on the restoration of loyalty after service failure and recovery B Choi, S La Journal of Services Marketing 27 (3), 223-233, 2013 | 509 | 2013 |
| The effects of perceived service recovery justice on customer affection, loyalty, and word-of-mouth B Choi, BJ Choi European Journal of Marketing 48 (1/2), 108-131, 2014 | 315 | 2014 |
| The relationship between employee satisfaction and customer satisfaction H Jeon, B Choi Journal of services Marketing 26 (5), 332-341, 2012 | 256 | 2012 |
| The impact of outcome quality, interaction quality, and peer‐to‐peer quality on customer satisfaction with a hospital service B Joon Choi, H Sik Kim Managing Service Quality: An International Journal 23 (3), 188-204, 2013 | 233 | 2013 |
| The effects of three customer-to-customer interaction quality types on customer experience quality and citizenship behavior in mass service settings HS Kim, B Choi Journal of services marketing 30 (4), 384-397, 2016 | 201 | 2016 |
| The role of customer affection and trust in loyalty rebuilding after service failure and recovery S La, B Choi The Service Industries Journal 32 (1), 105-125, 2012 | 193 | 2012 |
| The role of on-line retailer brand and infomediary reputation in increasing consumer purchase intention W Chu, B Choi, MR Song International journal of electronic commerce 9 (3), 115-127, 2005 | 178 | 2005 |
| The influence of customer experience quality on customers' behavioral intentions H Kim, B Choi Services Marketing Quarterly 34 (4), 322-338, 2013 | 176 | 2013 |
| A Review of Assessment of Student Learning Programs at AACSB Schools: A Dean’s Perspective C Kelly, P Tong, BJ Choi JOURNAL OF EDUCATION FOR BUSINESS 85, 299-306, 2010 | 128 | 2010 |
| Perceived justice and CSR after service recovery S La, B Choi Journal of Services Marketing 33 (2), 206-219, 2019 | 72 | 2019 |
| Determinants of brand switching: the role of consumer inferences, brand commitment, and perceived risk B Choi, R Ahluwalia Journal of Applied Social Psychology 43 (5), 981-991, 2013 | 41 | 2013 |
| Customer-to-customer interaction quality, promotion emotion, prevention emotion and attitudinal loyalty in mass services B Choi, HS Kim Journal of Service Theory and Practice 30 (3), 257-276, 2020 | 38 | 2020 |
| Segregation vs aggregation in the loyalty program: The role of perceived uncertainty Y Yi, H Jeon, B Choi European Journal of Marketing 47 (8), 1238-1255, 2013 | 38 | 2013 |
| Online customer-to-customer interactions, customer–firm affection, firm-loyalty and participation intention B Choi, HS Kim Asia Pacific Journal of Marketing and Logistics 32 (8), 1717-1735, 2020 | 27 | 2020 |
| Permission to be prejudiced: Legitimacy credits in the evaluation of advertisements B Choi, CS Crandall, S La Journal of Applied Social Psychology 44 (3), 190-200, 2014 | 22 | 2014 |
| Post‐purchase disadvantages of a less preferred brand and how they can be overcome: an examination of regret and attribution W Chu, MR Song, B Choi Journal of Applied Social Psychology 43 (4), 887-898, 2013 | 17 | 2013 |
| The impact of servicescape on customer experience quality through employee-to-customer interaction quality and peer-to-peer interaction quality in hedonic service settings B Choi, HS Kim Asia marketing journal 17 (2), 5, 2015 | 11 | 2015 |
| The use of portraits and performance statements of service providers in marketing communications B Choi, DL Rosen, S La Services Marketing Quarterly 33 (1), 1-15, 2012 | 9 | 2012 |
| When background music in audiovisual advertisements can boost the perceived competence of the advertised brands–an empirical study from South Korea YJ Hong, B Choi, K Lee Asia Pacific Journal of Marketing and Logistics 35 (8), 1991-2011, 2023 | 8 | 2023 |
| Conceptualization and Model Development of Customer-to-Customer Encounter Quality (CCEQ) in Service Settings H Kim, JY Lee, S La, B Choi Psychology and Marketing 35 (6), 463-476, 2018 | 8 | 2018 |
